By Leonie Roderick Canvas ads will appear in consumers’ news feeds. Once they click through, the ad will result in an “immersive, full-screen experience”. Users can interact with the ad vertically and horizontally, and also allows brands to include different types of content including video, still images, text and call-to-action buttons. The feature is available for both Android and iOS. Jessica Watson, product design manager at Facebook, speaking at an event in London yesterday (25 February) to announce the new ad format, said that even though other ad features like Carousel, which allows consumers to swipe through content, provide engaging experiences to Read full story › Source: Marketing Week...
Read MoreBy Diane Vinch Those of us who work in advertising, particularly pharma advertising, have all been there. Sitting in a dark room with a bunch of nervous or distracted clients, watching and listening from behind the glass as some doctor drones on about how she doesn’t like the color green or that the mechanism of action is confusing or that she’d prefer a head-to-head trial or a more robust data set. Why do we do it to ourselves? The only explanation I can find that makes sense is some marketer needs to be able to justify a campaign or message decision to more senior Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Pope Francis has met with Instagram chief executive Kevin Systrom today (26 February) to discuss the power of pictures and how they can be used to “unite people across borders, cultures and generations.” Systrom had an audience with the pontiff today to talk about digital snaps, and presented the Vatican leader with a book of 10 specially curated Instagram photos according to Time. Images in the book apparently included scenes from the European refugee crisis and last year’s Nepal earthquake and Baltimore protests The Instagram boss took to the platform to commemorate the meeting, and said: “We spoke about the power of Read full story › Source: The Drum...
Read MoreBy Doug Zanger Jason Del Rey of Re/code may be prescient and on to something going on with Amazon. He notes that the Seattle-based digital retail and entertainment giant could be dipping its toe in the free video business. The company released the first episode of the third season of The Fashion Fund, a Conde Nast-backed reality show that chronicles top fashion design contestants as they compete for a large cash prize. The show, featuring Vogue’s Anna Wintour and CFDA Chairman Diane von Furstenberg, is currently available at no cost on amazon.com, outside of the Amazon Prime world, but viewers must watch a Read full story › Source: The Drum...
Read MoreBy Staff Writer P&G has consolidated the advertising for its so-called ‘Dish’ brands with Publicis Worldwide, handing it an account that spans some 32-countries across six regions. The Royal National Lifeboat Institution (RNLI) has appointed Positive to support its three-year drive to establish an “innovative digital culture.” Positive will support RNLI with digital campaigns, products, and events. This will involve developing campaign microsites and supporting with the charity’s mobile and digital innovation strategies. Guide Dogs, the charity for the blind and partially sighted, has appointed Zone to develop its social media and content marketing strategy following a competitive three-way pitch. <a target=_blank Read full story › Source: The Drum...
Read More
Industry News