Posts made in February, 2016

on Feb 26, 2016

An expert panel from award-winning creative communications agency Rees Bradley Hepburn (RBH) discussed the challenges associated with the company’s transformation across its 20 year history at an event staged by The Drum Network earlier this month in Birmingham. Debra Hepburn, managing director, and directors Angel Gibbons and Fizz Bingham, shared recollections and insights on how the agency, founded in 1995, has evolved and adapted to become a forty-strong team delivering integrated campaigns for international clients such as Peugeot and Wacoal. Gibbons spoke on the importance of an open culture to innovation, telling the audience: “We’ve always stayed true to our ethos that Read full story › Source: The Drum...

on Feb 26, 2016

By Jennifer Faull High street coffee chain Costa has awarded its contested social and content marketing account to AnalogFolk as it looks to ramp up efforts to better engage with people online. The appointment follows a pitch process involving undisclosed agencies and will see the first work roll out in the coming months. Kirstey Elston, head of marketing at Costa UK and Ireland said: “We are delighted to be working with AnalogFolk with our social activity and believe they will add great value to our social strategy and play an important role in continuing to engage our customers across these platforms.” Until now, the brand previously Read full story › Source: The Drum...

on Feb 26, 2016

By Katie McQuater The winners of the Great British Diversity Experiment, a cross-industry initiative to tackle the lack of diverse talent in advertising, were announced last night (25 February). The experiment, founded by Nadya Powell (managing director, Sunshine), Daniele Fiandaca (co-founder, Creative Social), Alex Goat (managing director, Livity), Jonathan Akwue (the new chief executive at Lost Boys) and Laura Jordan-Bambach (creative partner, Mr President), was launched in an attempt to prove the positive impact of diversity in creative teams. Over 20 diverse teams from different races, sexes, age groups and socioeconomic backgrounds took part in the experiment, with the entries judged Read full story › Source: The Drum...

on Feb 26, 2016

By Ronan Shields The curtain has drawn on Mobile World Congress 2016 where the topic of mobile operators establishing themselves as major power brokers in the advertising world, plus the question of how best to use mobile devices as a marketing medium were discussed by industry leaders on stage. The Drum rounds up some of the key themes the telecoms and marketing industries must negotiate. Ad blocking, and in particular the prospect of mobile operators implementing such technology at a network level has been bubbling under the surface of the industry, and in the days running up to the show Hutchison Whompa’s Three dropped Read full story › Source: The Drum...

on Feb 26, 2016

By Tony Connelly Apple has made changes to the tagline for its new desktop operating system ‘El Capitan’ after it appeared to read “There’s more to love with every dick”. The new mantra for the operating system actually reads “There’s more to love with every click”. However Apple appears to have taken extra precautions to ensure that a quick glance or squinty look wouldn’t leave people assuming that El Capitan was promoting a debaucherous love life. The CSS coding for the website reveals that Apple added extra spacing around only the word “click” thereby ensuring that the Silicon Valley company was not necessarily championing the penis Read full story › Source: The Drum...