By Naomi Taylor Creative industries accountancy firm, The Wow Company, has launched the latest round of its annual agency benchmarking research and is now inviting agency owners and directors to get involved by completing their simple online questionnaire. The Wow Company has been compiling the Benchmarking Report annually for the last four years and the findings of the research highlight key performance indicators in terms of agency profit, cash flow and growth, along with many more insights into how agencies are performing overall. Last year’s results showed a buoyant industry, with 96% of agencies planning on increasing revenues, with 15% of these Read full story › Source: The Drum...
Read MoreBy Jennifer Faull The Royal National Lifeboat Institution (RNLI) has appointed Positive to support its three-year drive to establish an “innovative digital culture.” Positive will support RNLI with digital campaigns, products, and events. This will involve developing campaign microsites and supporting with the charity’s mobile and digital innovation strategies. Ailson Mackenzie, digital transformation manager at the RNLI said: “We were thoroughly impressed with Positive’s response throughout the competitive pitch process. Their strategic thinking, creative ideas and honest approach stood out and we look forward to developing the partnership, to help us deliver our goals and vision.” Positive was selected as part of a competitive process including Read full story › Source: The Drum...
Read MoreBy Stephen Upstone We’re in the thick of awards season, the BAFTAs just behind us and the Oscars looming. While nominated films always receive plenty of attention, the hundreds of films released each year need to find equally powerful ways to generate interest and engagement from their audiences. From Hal 9000 in 2001 Space Odyssey to C-3PO in Star Wars, Artificial Intelligence (AI) has always proved popular in the film industry, but it’s not always considered within an advertising context. In fact, it’s a highly effective way for entertainment brands to reach their audiences. AI improves campaign results and works on an impression level, analysing Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer US department store Bloomingdale’s is the latest brand to jump on the emoji craze and base its spring campaign around the expressive images. Dubbed ‘Bloomoticons’ the emojis are free to download in the app store from 1 March and throughout the season will make appearances on Bloomingdale’s iconic Medium Brown Bag, and on special merchandise including an iPhone Little Brown Case, coffee mugs, and a Little Black Book notebook. Meanwhile stickers will be distributed in stores encouraging customers to share their favorite fashion moments via social media. To kick off the campaign designers were asked to describe their Bloomingdale’s exclusive Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed around a specific product. Canvas was designed in collaboration with the creative community to offer a richer more ownable space removed from the constraints of traditional ad formats by adding more variables to play with, like swipe-through action. These features promise a more interactive experience Read full story › Source: The Drum...
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