By Jessica Goodfellow Facebook’s latest ad offering, Canvas, allows the platform’s horizontal ads to expand to vertical video in a swipe through immersive ad experience. Canvas was designed in collaboration with the creative community to offer creatives a richer more ownable space removed from the constraints of traditional ad formats by adding more variables to play with, like swipe-through action. This allows for a more interactive experience for the user, and ultimately more engaging ads. Facebook said developing a better user experience was its first priority, with fast-loading playing a huge part in this, since almost 50 per cent of responsive mobile sites take Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Johnson & Johnson-owned skin brand Neutrogena has launched its first global campaign, which tells women to ‘See What’s Possible’ when they chase their dreams. The campaign will debut with an ad voiced by brand ambassador Kerry Washington and features real women following their passions. In addition to the spot digital content has been designed to encourage women to chase their dreams and will be leveraged through social platforms in over 27 countries around the world. Neutrogena has also created its first global digital video series where brand ambassadors including Washington, Jennifer Garner and Julie Bowen, and beauty vloggers from Read full story › Source: The Drum...
Read MoreBy John Glenday Google has backtracked in a row with technology news website 9to5Google after it switched off adverts to the site in a row over violations of its trademark, a decision subsequently reversed after the tech giant took ‘another look’ at the case. Google unceremoniously dumped advert feeds to 9to5Google on 24 February despite a previously close relationship which has seen the website operate for years unchallenged. In a subsequent email the employee responsible for the hard line decision apologised for the ‘shocking and frustrating’ move but said that the firm had to act fast in such cases. A Google representative added: “Our Policy Team Read full story › Source: The Drum...
Read MoreBy Jennifer Faull AdBlock Plus has shed some light on the “murky” world of how it makes money from its so-called ‘acceptable ads’ programme, revealing in a blog post that the bulk of its revenue comes from a minority of publishers. The ad blocker claimed it is the “middle way” of not blocking every ad but instead allowing some through (a model which has drawn criticism both from users and publishers.) But, to decide which publishers will have to pay to let adverts bypass AdBlock’s tech, the company goes by the general rule that “[…] only advertisers that stand to gain more than Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The technology’s performance earns rave reviews from a majority of marketers. Read full story › Source: DM News...
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