By Direct Marketing News The technology’s performance earns rave reviews from a majority of marketers. Read full story › Source: DM News...
Read MoreBy John Glenday Apple is seeking to have a court order requiring it to assist the FBI in hacking an iPhone belonging to a suspected terrorist overturned as part of a deepening rift between the technology giant and the law enforcement agency. A fundamental difference of opinion between the two has seen Apple caution that any move to assist places all iPhone owners at risk of losing the security of their personal data but the FBI is adamant that their request is limited to a single phone. Court papers filed by Apple sees it warn that authorities are demanding ‘dangerous powers’ and that it is Read full story › Source: The Drum...
Read MoreBy Jerry Daykin As The Drum’s coverage revealed last year, the often underestimated Eurovision Song Contest is actually a far bigger opportunity than most marketers realise, and an event that love it or hate it still brings hundreds of millions of people together. Believe it or not we’re already in Eurovision season, with countries across Europe steadily working through their local selection processes to pick a favourite. In some, most notably reigning champion Sweden, it’s a multi-week spectacle that attracts some of the biggest local talent & the largest TV audiences of the entire year. Here in the UK there’ll be less Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The rate of innovation in connected cars has been fast, the case for creating a better experience in a place that a lot of people spend time is logical. There’s also the issue of many urban areas being congested and, facing a slowdown in buying in such areas, creating a wider ecosystem is similarly logical. Jim Buczkowski, director of electrical and electronics systems, research and advanced engineering, at Ford, told The Drum, “I think there is still quite an opportunity for growth in the world for automobiles, but I think you have to be cognitive of the fact that more cars Read full story › Source: The Drum...
Read MoreBy Tony Connelly Trinity Mirror is investing £5m to promote its new newspaper, the New Day, in a comprehensive ad campaign ahead of the title’s launch next Monday (29 February). The “Seize the New Day” campaign has been created by ad agency Quiet Storm with media planning and buying by Vizeum. It will run across TV, radio, social media and print advertising in Trinity Mirror titles, including the Manchester Evening News, Bristol Post and Liverpool Echo. A 30-second TV ad will air this weekend at peak audience times during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Read full story › Source: The Drum...
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