By Jennifer Faull Guide Dogs, the charity for the blind and partially sighted, has appointed Zone to develop its social media and content marketing strategy following a competitive three-way pitch. The initial work will centre around the guide dog puppy in training Clover who was featured on ITV’s This Morning. Sonya Roberts, deputy head of communications and campaigns at Guide Dogs, said: “As the media landscape continues to change, we have to use the right content not only to engage audiences but also turn them into advocates for the work we do supporting people living with sight loss in the UK.” Zone also counts Read full story › Source: The Drum...
Read MoreBy John Glenday Mark Zuckerberg has instructed his staff to cease striking out ‘Black Lives Matter’ slogans from the walls of Facebook’s Menlo Park HQ after staff took to defacing the slogan by overwriting ‘all lives matter’. According to an internal memo picked up by Gizmodo described the actions of the unidentified employees as ‘malicious’ after an earlier verbal warning to all staff at a company meeting was ignored. Zuckerberg wrote: “Despite my clear communication at Q&A last week that this was unacceptable, and messages from several other leaders from across this company, this has happened again. “I was already very disappointed by this disrespectful behaviour Read full story › Source: The Drum...
Read MoreBy John Glenday Google is all set to take its Chromecast streaming stick to the next level after striking a deal with television manufacturer Vizio to build the dongles functionality directly into the fabric of individual sets. The move places Google in a head to head tussle with rival streamers such as Roku which has already signed manufacturing partnerships with the likes of Haier and TCL to produce licensed smart TV’s in return for a licensing fee. This approach has seen so-called ‘Roku TV’s’ capture an eight per cent chunk of the US smart TV market since their launch two years ago but the company Read full story › Source: The Drum...
Read MoreBy Doug Zanger Netflix announced a new original anime series, Perfect Bones, that will debut on the service. Though not the first anime on Netflix, what’s most notable is that the entire 12-episode series will debut simultaneously in 190 countries around the globe as opposed to just one or several markets. There is, as of now, no official release date. Production I.G., most known for the Ghost in the Shell franchise and the animated sequence in Quentin Tarantino’s Kill Bill: Vol. 1 is leading the production effort of the series. “We are incredibly excited to work with Production I.G, who have worked on hit Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Snapchat and brands are excited about each other. But working together has been somewhat difficult mainly because the format is so different and Snapchat hasn’t been able to provide numbers that translate to what advertisers and agencies are used to transacting on. That is changing, though, with Nielsen’s announcement today that Snapchat will begin to leverage Nielsen Digital Ad Ratings (DAR) to measure the audiences of its 3V advertising (vertical, video, views = 3Vs) on mobile devices. As the bulk of linear TV inventory is still bought and sold based on Nielsen’s ratings system, Snapchat’s choice in its third party measurement partner Read full story › Source: The Drum...
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