By Thomas Hobbs The major purchase index, which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture, fell four points this month to +12. Joe Staton, head of market dynamics at GfK, says that although it is eight points higher than February 2015, it could point to the start of a long-term dip. He told Marketing Week: “The intention to spend on ‘major purchases’ has dipped but people are not thinking about saving their money as an alternative – the Savings Index has slid backwards by a sizeable amount too. “I said in January that February’s Read full story › Source: Marketing Week...
Read MoreBy Thomas Hobbs The major purchase index, which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture, fell four points this month to +12. Joe Staton, head of market dynamics at GfK, says that although it is eight points higher than February 2015, it could point to the start of a long-term dip. He told Marketing Week: “The intention to spend on ‘major purchases’ has dipped but people are not thinking about saving their money as an alternative – the Savings Index has slid backwards by a sizeable amount too. “I said in January that February’s Read full story › Source: Marketing Week...
Read MoreBy Minda Smiley English actor Sir Patrick Stewart is once again poking fun at celebrity endorsements in his latest spot for Strongbow. In the ad, a voiceover states that the British cider brand “hired an award-winning actor to show off the award-winning range of Strongbow hard cider. But she cancelled, so we got this guy.” Stewart then appears on screen holding a Strongbow and indignantly argues that he’s won 37 individual awards, but the narrator still isn’t impressed. The 15-second spot follows past videos that Strongbow has rolled featuring Stewart. Last year, the actor appeared in numerous spots for the brand, including ‘Award’ and Read full story › Source: The Drum...
Read MoreBy Minda Smiley Snapchat has partnered with Nielsen to provide marketers with data that will detail how advertising campaigns are faring on the buzzy platform. The move marks the first time the popular social media platform has enlisted a third party service to track its ad campaigns and will likely please marketers who have been trying to determine whether Snapchat is a worthwhile investment. Using Nielsen’s ‘Digital Ad Ratings,’ which track mobile audience reach, frequency, demographics and gross ratings points, marketers will be able to get a better picture of how their ad campaigns are performing on the platform, which boasts more than 100 million Read full story › Source: The Drum...
Read MoreBy Minda Smiley GroupM media agency network Mindshare has named Ernie Simon as CEO of North America and Adam Gerhart as CEO of its US operation. Simon replaces Colin Kinsella, who joined Mindshare from Digitas in 2013 and is now “leaving for other opportunities.” Previously, Simon served as president of GroupM Consulting. He joined the GroupM family more than ten years ago as global strategic planner director at Mindshare. Gerhart previously served as west coast lead for Mindshare, where he was tasked with driving “strategy and execution of the agency’s services with key clients.” Mindshare also announced that Cindy Gustafson will now serve as chief Read full story › Source: The Drum...
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