By Adam Libonatti-Roche Tuesday’s (23 February) #SMBuzzChat from NYC focused primarily on how brands should be using Snapchat and what the future holds for the service. Delegates from Social Media Week and the community back in the UK told us how they see the messaging app being used by brands. Next week’s #SMBuzzChat is back on the sunny shores of England with special guest Fleur McGerr. Sign up to the Facebook event now and follow Social Buzz Awards on Twitter. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer AB InBev is piloting a craft beer e-commerce platform as it looks to find new ways to attract consumers that sit outside traditional marketing and advertising efforts. The brewing giant has already tested the e-commerce waters after it piloted an e-commerce app called Bud Light Button last January to allow drinkers cases of beer delivered to their doors within an hour of pressing the button. The new push – being tested in Mexico, Brazil and Canada – comes as AB InBev and other FMCG giants continue to look at ways of reaching beer drinkers who are turning to craft over Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Forbes wants to connect advertisers with a network of journalists, academics and bloggers with the roll out of new product, BrandVoice Premium. The service will give partners the opportunity to publish unlimited content on the BrandVoice section of Forbes.com. The media giant has secured a partnership with monitoring tool Traackr to pinpoint the most influential people across a variety of industries. Announced during Social Media Week New York, the latest addition to the publisher’s native ad offering means that it now offers clients three tiers for its marketing platfrom: BrandVoice, BrandVoice Elite and BrandVoice Premium. The former launched in 2010 and Read full story › Source: The Drum...
Read MoreBy Minda Smiley Facebook’s chief operating officer Sheryl Sandberg had some kind words to say about a recent ad out of BBDO India that draws attention to the issue of gender stereotypes. The P&G ad, which promotes its laundry detergent brand Ariel, shows a father as he observes the marriage between his daughter and her husband during a visit to their house. When his daughter comes home from work one night, she begins to prepare dinner, clean up the house, and take care of her young son all while taking a business call. Her husband, on the other hand, sits on the couch and watches Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Ryanair is launching a campaign for the ‘Yes’ vote in the upcoming EU referendum, with chief executive Michael O’Leary saying “it’s absolutely clear that the UK economy and its future growth prospects are stronger as a member of the European Union than they are outside of the EU”. The airline has put its marketing power behind a print campaign featuring Union flags acting as bullet points for its main arguments for staying in Europe against a backdrop of Ryanair planes flying over the Houses of Parliament. It believes staying in the EU will lead to more UK jobs, better economic growth Read full story › Source: The Drum...
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