By John McCarthy McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. The ‘Directional billboard’ campaign from TBWA Paris, first spotted by AdFreak, has been erected in a reclusive spot to hit home that McDonald’s is always the closer option. The company claims to have over 1,000 McDrive Thrus in the country, and the oversized (and cheeky) billboard hopes to inform viewers how much easier it is to commute to its outlets than those of fast food rival Burger King. Taking trolling to a whole new level in the marketing sector, the convoluted sign reminds Read full story › Source: The Drum...
Read MoreBy Mark Arasaratnam More than 100,000 people descended on the mammoth Mobile World Congress (MWC) in Barcelona this week, to watch experts from around the world share their views on where ‘mobile’ is heading. But going ‘mobile’ is not without its issues and every year MWC brings forward new topics of conversation. So what were some of the overriding themes from MWC 2016 and what does it say about the future of consumer habits and advertising? Also, does the conference live up to the hype? MWC16 is a huge event with even more people than last year, multiple floors and several football fields’ worth Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs They celebrate the marketing that truly matters The awards are a celebration of the people and brands that matter. From diversity champions and brands placing purpose before profit to the marketers and marketing teams demonstrating trail blazing excellence and developing innovative content, this is a chance to reward true excellence. There is also a focus on social and insight-led campaigns, with the Marketing Week Awards set to highlight who and what is leading the marketing industry and defining its future. They showcase the transformative power of marketing There are three types of award. We award the strategies that matter; the core elements of successful Read full story › Source: Marketing Week...
Read MoreBy Cameron Clarke From New Look to Google, artificial intelligence is increasingly featuring in the plans of forward-thinking brands. And according to new media darlings Mashable, AI should now be in the thoughts of publishers too. Speaking to The Drum at DigitasLBi’s What’s Next in Media event, Mashable’s executive director EMEA, Ben Maher, hailed the role artificial intelligence and machine learning can play in helping to identify stories that will prove popular and even predict the kind of content audiences will want to share. At Mashable, that’s already happening through an analytics platform dubbed Velocity, which identifies trends and breaking stories by analysing Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow The Telegraph has appointed former Liverpool and England football captain Steven Gerrard as its football columnist that will see him write monthly columns for the sports section of the paper. His first column will be published on the publisher’s website this Friday, appearing in the Daily Telegraph on Saturday, and will be centered around a preview of the Capital One Cup Final between Manchester City and Liverpool – a fixture in which he gave some of his most career-defining performances. Further columns will appear every month during the remainder of the Premier League season and throughout the 2016 European Championships. Steven Gerrard, MBE, Read full story › Source: The Drum...
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