By Rebecca Stewart Leonardo DiCaprio fought off stiff competition from Eddie Redmane, Michael Fassbender and Matt Damon to take home the Best Actor gong at the Academy Awards last night (28 February). The Revenant star’s long-awaited win followed 23 years and six nominations worth of Oscar speculation, and a host of tongue-in-cheek memes. On top of his statuette, the A-lister also scooped another prize, stealing the crown for the most tweeted about Oscar moment ever. Beating 2014 host Ellen DeGeneres’ star-studded selfie, DiCaprio’s moment in the sun clocked up 440,000 tweets per minute when he took to the stage to accept his trophy according Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Trinity Mirror’s latest offering The New Day hit newspaper stands today (29 February), a paper which has been highly anticipated as the industry gave mixed reactions on the decision to launch a print edition when all around us print editions are closing or going free. The Drum spoke to industry experts to find out initial reactions to The New Day this morning, advertising opportunities and whether the launch of a print publication in a digital age is a good idea after all. Jamie Dunlop, head of publishing at Total Media Jamie Dunlop, head of publishing at Total Read full story › Source: The Drum...
Read MoreBy Gillian West In the minority as an only girls school The Maynard School turned to creative agency AB… with a brief to turn single-sex education into a virtue. Voted Ad of the Week, #MadeForGirls is based on the knowledge that girls learn differently from boys, therefore the school’s curriculum is tailor ‘made for girls’. Spanning cinema, print, OOH and digital channels including Facebook and Instagram, the campaign’s media strategy played a key role in delivering the message and elevating the school’s stature beyond its local competitors. You can vote for next week’s Ad of the Week by voting in our latest Creative Works Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue. Read full story › Source: DM News...
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