By Jack Simpson Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in the programmatic world. According to TUI Group’s Head of Media, Sammy Austin, who described ad blocking as ‘a wake up call to the industry’, the key to overcoming the issue lies in strong creative. “By investing more time and money in creative and our creative strategy we can alleviate some of the concerns around [ad blocking].” Austin also argues that programmatic marketers need to use data from a variety of sources – first-party, on-site and third-party – to ensure the Read full story › Source: Marketing Week...
Read MoreBy Leonie Roderick To say Co-operative Bank has faced a tumultuous few of years would be an understatement. In 2013, former chairman Paul Flowers was involved in a widely publicised drugs scandal, while at the same time a £1.5bn shortfall in finances almost pushed it to the point of collapse. The brand has had a tough job on its hands to rebuild consumer trust, but marketing director Alastair Pegg is determined to change perceptions once and for all with the launch of a new brand campaign that claims ‘It’s Good To Be Different’ in a bid to set it apart from competitors Read full story › Source: Marketing Week...
Read MoreBy Natan Edelsburg Found Remote obtained a MediaViper streaming device, which has yet to be reviewed by any publication. The wifi-enabled device that connects to your TV via HDMI makes it extremely easy to access unlicensed streams of TV shows and movies in addition to a plethora of other customizable content. It “runs software that is a Media Player. It plays all sorts of content: local content such as MP4 & MP3 as well as photos, external content such as on SDCard or USB storage, content stored on a local network share, as well as streams from the internet,” according to its inventor, Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow The New Day hit newspaper stands today (29 February), a colourful, succinct addition to print, which has been ruled predominantly by traditional black and white, long-form content. The New Day’s ‘mission statement’ said: “We know this can’t just be another newspaper. It has to be a new type of newspaper.” Alison Phillips, editor of The New Day, continued on this point in her introduction to the paper, saying, “We like to think we’re a modern, upbeat newspaper for modern, glass-half-full kind of people.” Loading… The New Day’s operations are still modest, “a small team of committed writers”, Read full story › Source: The Drum...
Read MoreBy John Glenday The newest search engine on the block is seeking to stand-out from the crowd by targeting children with a Google custom search bar to weed out adult content. Adopting a Google-style colour palette and style Kiddle employs an Outer Space motif to appeal to its target audience although eyebrows have been raised at the closeness of its mimicry. The family friendly platform blocks explicit search terms in addition to some blacklisted celebrities such as Pamela Anderson, which could lead to unsuitable material, with the engine prioritising results to show safe sites and content that has been written specifically with children in mind. Regular Read full story › Source: The Drum...
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