Posts made in February, 2016

on Feb 29, 2016

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Ad of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication contact Gillian West Read full story › Source: The Drum...

on Feb 29, 2016

By Natalie Mortimer Taylors of Harrogate, the owner of Yorkshire Tea, is putting its advertising business up for pitch as part of a creative review across its brands. Incumbent agency BMB will be included in the pitch process, which will conclude in July and is being handled by ISBA. Dom Dwight, head of brand creative at Taylors of Harrogate, said: “Together with our incumbent agency, BMB, we’ve experienced outstanding success over the last eight years. Our unique advertising has undoubtedly played a huge part in firmly establishing Yorkshire Tea as a leading brand in standard black tea. However, after nearly a decade of Read full story › Source: The Drum...

on Feb 29, 2016

By John Glenday The Institute of Directors have criticised the UK government’s ‘poverty of ambition’ in relation to its broadband targets, with the business body calling for broadband speeds of 10 gigabits per second by 2030 – 1,000 times larger than the official goal of 10 megabits per second by 2020. The Iod D notes that whilst the UK is a world leader in the internet economy it has fallen behind European competitors at installing the necessary fibre optic cables for the fastest speeds. Dan Lewis, senior adviser on infrastructure policy at the IoD, said: “We have the leading internet economy in the G20, and Read full story › Source: The Drum...

on Feb 29, 2016

By John McCarthy Amazon customers will be able to buy hundreds of Morrisons grocery items from the online seller in a deal that will look to give both skin in the game in the largely untapped food e-commerce business. The tie-up will allow Amazon Prime and Amazon Pantry customers to purchase fresh and frozen products from Britain’s fourth biggest supermarket in the coming months. It further bolsters Amazon’s push into the food market, which began in the UK in earnest last year when it launched Amazon Pantry, though it did not offer fresh food. For Morrisons, the deal is a means to an end to Read full story › Source: The Drum...

on Feb 29, 2016

By Seb Joseph Trinity Mirror’s new newspaper the New Day is expected to make a profit by the end of the year if its female-slanted editorial manages to win over enough regular readers and consequently advertisers. The title launches today (29 February) and is billed by its owner as the first national newspaper to launch in 30 years. Born out of an extensive research process last year, the title’s emergence has surprised many media observers given the well-publicised struggles of making print a profitable business when so much content now is posted online. However, Trinity Mirror bosses believe there is still a market for Read full story › Source: The Drum...