Posts made in March, 2016

on Mar 31, 2016

By Thomas Hobbs Brands who take up First View with Promoted Trends will take the top ad slot in the Twitter timeline for a 24-hour period. Subsequently, a video ad will not only appear top of a user’s timeline but also top of their trending topics list. Film studio Universal UK is the first brand to make use of First View – which is available in 29 European markets including the UK, France and Germany – to promote a launch trailer for its new film The Huntsman: Winter’s War. Bruce Daisley, Twitter’s VP of sales for Europe, is confident that First View will “drive cinema Read full story › Source: Marketing Week...

on Mar 31, 2016

By Staff Writer The Drum has long heard of a shadowy organisation of marketers operating under the radar as they conspire to make their nefarious plans a reality – referred to only as Friday Club London. In an attempt to get to the bottom of the secret society’s plans, which it is understood includes the likes of John Hegarty, Karmarama’s Lawrence Weber, Sunshine’s Nadya Powell, Poke’s Nick Farnhill and Telefonica’s Thomas Chant amongst many others. The Drum’s freelance reporter has dug deep into the recesses of the marketing community to try and discover more about Friday Club London, chasing down some of its Read full story › Source: The Drum...

on Mar 31, 2016

By Minda Smiley Turner, parent company to networks including TNT and TBS, has spearheaded a $15m investment into digital publisher Mashable. The partnership will give Turner the opportunity to distribute some of its programming to Mashable’s large digital audience. According to Mashable, its site has 45 million monthly unique visitors and it has 28 million followers on social media. It will also allow Turner to leverage Mashable’s Velocity graph, which uses predictive analytics to determine which posts will perform best. For Mashable, the partnership will allow it to expand its video content to more platforms, including TV. The funding will also be used to Read full story › Source: The Drum...

on Mar 31, 2016

By Doug Zanger HelloFlo, the breakout women’s health brand that creates one-of-a-kind, brand-sponsored care packages (dubbed on the site as “kits for your ladybits”) to support women and girls through transitional moments, has been acquired by leading women’s media company SheKnows Media. Post-acquisition, HelloFlo will become SheKnows Media’s flagship women’s health platform. The deal is set to close in April 2016 and financial terms were not disclosed. “HelloFlo is a great addition to our brand portfolio, as it satisfies a considerable need in the marketplace for a credible-yet-approachable women’s health source,” said Philippe Guelton, SheKnows Media’s chief executive officer. “Naama (Bloom — HelloFlo’s founder) Read full story › Source: The Drum...

on Mar 31, 2016

By Neil Smythe Neil Smythe is Head of Sport for Shotglass Media (a FremantleMedia company). When Setanta Sports entered the Premier League rights fray in 2007, football fans anticipated the disruption to our viewing habits caused by the break in Sky Sports’ monopoly. As history has shown, however, there were other major players that were unassumingly lurking who would eventually change the way that fans engaged with sports, but on a much deeper level. Facebook was founded in 2004, YouTube in 2005 and Twitter in 2006 – all fresh, global, digital platforms which immediately resonated with a young sports audience craving Read full story › Source: The Drum...