Posts made in March, 2016

on Mar 31, 2016

By John McCarthy With the Chip Shop Awards submission deadline fast approaching, The Drum is looking to inspire a final flurry of entries by sharing some of funniest work submitted so far. The Chip Shop Awards looks to recognise the most effective and creative work submitted so far And below is some of the work we think could perform well on the day… Chip Shop Awards By Ant and Zish – Titled: Stops you looking at shit – category: Best ad without a visual Ordeal By: Beyond – title: A drive less ordinary – Best Parody VW Read full story › Source: The Drum...

on Mar 31, 2016

By Cameron Clarke Print journalism and Scottish football may not be the forces they once were, but the support for a new crowdfunded magazine dedicated to the game north of the border suggests there’s life in both yet. Nutmeg, pitched as ‘a Scottish football publication that is all about the writers, the writing and great stories told at length’, has smashed through its £10,000 Kickstarter target with days still to spare. The magazine is the brainchild of Edinburgh editorial consultancy Palmer Watson, which has worked on the design of newspapers including France’s Le Monde, Spain’s El País and Norway’s Aftenposten. Co-founder Ally Palmer is now Read full story › Source: The Drum...

on Mar 31, 2016

By Laurie Fullerton Just in time for spring, integrated information technology solutions provider CDW has launched a series of TV, digital, radio and print ads entitled Orchestration by CDW which showcases the companies expertise in areas of retail, healthcare, education and IT. The campaign was created by Ogilvy & Mather Chicago, and launched this past week during the beginning of the NCAA “March Madness” basketball tournament. In the past, the company had chosen the NCAA tournament season to re-brand the company by featuring basketball star Charles Barkley. But, this time, they chose to focus on the ‘story’ behind the story so to speak. Directed by Read full story › Source: The Drum...

on Mar 31, 2016

‘Step into my office’, a new series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year. We will be taking a sneak peek into the lives of agencies, how they work, what their motivations are and what their thoughts are on the current state of the industry. The series kicks off with Punch Communications’ managing director, Pete Goold, who believes that being one step ahead of user behaviour is be all and end all for agencies… So, what do Punch Communications do? Punch works with brands to help them Read full story › Source: The Drum...

on Mar 31, 2016

By Adam Poole One of the great things about working in the marketing industry is the wide range of campaigns that you’re asked to work on. For example, Zoetis, a leading global animal health company supporting livestock producers recently tasked HPS Group with creating a fully integrated digital marketing campaign to encourage dairy and beef farmers and vets to vaccinate their calves against Pneumonia (BRD). A key goal for Zoetis was to change the perception of vaccines, moving away from a focus on cost and disease towards how vaccination can improve production and gain, e.g. highlighting the link between good respiratory health and calf Read full story › Source: The Drum...