Posts made in April, 2016

on Apr 30, 2016

By Minda Smiley To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment is a Nike ad featuring Brazilian soccer star Ronaldinho that was uploaded to YouTube in 2005. It became the first video to ever reach one million views on YouTube and spearheaded the concept of a ‘viral video.’ In the video, which is nearly three minutes long and was uploaded just four months after YouTube was founded, Ronaldinho hits the crossbar four times in a row. Last year, Nike released Read full story › Source: The Drum...

on Apr 30, 2016

By Natalie Mortimer Heineken has for decades associated itself with music to push its beer to its core audience but has now set course on a new strategy of co-creating musical experiences as it looks to avoid getting “left behind” at festivals and events. The beer brand has kicked off a new global campaign named #LiveYourMusic, created in partnership with Publicis Worldwide, to secure its position within live music and encourage millennials to get out and enjoy music in a social setting rather than streaming music alone. The advert shows a number of people in various settings singing alone badly to Queen’s ‘Bohemian Rhapsody’, before Read full story › Source: The Drum...

on Apr 30, 2016

By Natalie Mortimer George Osborne has promised to cut business rates for local newspapers and said he is in discussions with the BBC to see if its license fee can be used to protect local media. The chancellor made the comments in a speech on Thursday (28 April) and said the cut in business rates will come in to effect from next April in an attempt to boost struggling local papers. “If we are going to have powerful elected mayors, local decisions taken on everything from health to criminal justice then we do need strong local media to hold them to account…We need Read full story › Source: The Drum...

on Apr 30, 2016

By Natalie Mortimer Diabetes UK has kicked of a new campaign via a pop up shoe shop in London to deliver a message about the consequences of having diabetes. Located just off Brick Lane in London’s East End Amp Shoes, which opened last week, was a shoe store with a twist – as each shoe represents one of the 135 feet or lower limbs amputated in England every week because of diabetes. The campaign was created by Langland in partnership with Diabetes UK, Awesome Films, and global fashion and design company Eley Kishimoto, with the aim of not only raising awareness of the condition, Read full story › Source: The Drum...

on Apr 30, 2016

By Natalie Mortimer Following a competitive pitch, Publicis London has been appointed by financial and professional services company JLL to manage its global communications. The agency will be responsible for developing a new global brand campaign to work across multiple markets in the brand’s first global brand activity. “We are delighted to be working with Publicis. Their expertise will support us in our communications for our clients, and the wider business and investment world” says Charlie Stopford, global brand director. JLL specialises in real estate services and investment management. Read full story › Source: The Drum...