Posts made in April, 2016

on Apr 30, 2016

By Natalie Mortimer Buzzfeed’s European general manager Kate Burns has left the business after spending just a year at the publisher. It is not known why Burns, who joined Buzzfeed in 2015 following stints at ad tech companies Drawbridge and Shift, left the business but in a statement to Business Insider she said: “The European business is doing exceptionally well thanks to the incredible job my team have done in the last year. I know they will go from strength to strength. I am very sad to leave, and I wish them all the best, and I will miss them very much.” Buzzfeed confirmed Read full story › Source: The Drum...

on Apr 30, 2016

By Natalie Mortimer Prince Harry has called on the Queen and Barack and Michelle Obama to create a comedy Twitter video to promote the Invictus Games. Created in 2014 to Games aim to use the power of sport to inspire recovery, support rehabilitation for wounded, injured and sick Servicemen and women. In the spoof film Michelle Obama kicks off by saying: “Hey Prince Harry, remember when you told us to bring it at the Invictus Games?” President Obama, standing next to her, follows with: “Careful what you wish for” before a serviceman behind him says “Boom”. Prince Harry shows the video to the Queen Read full story › Source: The Drum...

on Apr 30, 2016

By Natalie Mortimer Snapchat has inked a deal with NBC to provide users content around this summer’s 2016 Rio Olympics and the US Olympic Team Trials, which will include daily Snapchat ‘Live Stories’ and an NBC Rio Olympic Discover channel. Both the Live Story experiences and Discover channel will be available to Snapchatters in the US for two weeks around the Games and NBC Olympics will co-produce the Discover channel with Buzzfeed, creating clips and shots from inside and outside Rio Olympic venues. Meanwhile, the Live Story will include behind-the-scenes and fan moments from the ground. “We are thrilled to be working closely Read full story › Source: The Drum...

on Apr 29, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Elicia Greenberg, programs director at the Ad Club of New York. Below, find out why the Pets.com sock puppet, which was created by TBWA/Chiat/Day, is her favorite marketing moment. The pets.com sock puppet commercials made me laugh – and laugh –and laugh. I even bought a puppet because “I love stuffed things!” These classic spots below were at the forefront of the wave of online retail advertising Read full story › Source: The Drum...

on Apr 29, 2016

By Adam Flomenbaum Given that Amazon’s Alexa could have been conceived in a ‘Twilight Zone’ episode, it makes sense that Syfy today became the first entertainment network to launch an Alexa skill for the Amazon Echo, Echo Dot, Amazon Tap, and Amazon Fire TV. Owners of these products can now get immediate and exclusive news about Syfy programming by asking Alexa questions like “Alexa, ask Syfy what happened on this week’s 12 MONKEYS?” or “Alexa, ask Syfy what happens on the next episode of HUNTERS?” and Alexa will give a recap and sneak peark, respectively. More, diehards can ask in-depth questions and get a Read full story › Source: The Drum...