Posts made in April, 2016

on Apr 29, 2016

By Adam Flomenbaum Given that Amazon’s Alexa could have been conceived in a ‘Twilight Zone’ episode, it makes sense that Syfy today became the first entertainment network to launch an Alexa skill for the Amazon Echo, Echo Dot, Amazon Tap, and Amazon Fire TV. Owners of these products can now get immediate and exclusive news about Syfy programming by asking Alexa questions like “Alexa, ask Syfy what happened on this week’s 12 MONKEYS?” or “Alexa, ask Syfy what happens on the next episode of HUNTERS?” and Alexa will give a recap and sneak peark, respectively. More, diehards can ask in-depth questions and get a Read full story › Source: The Drum...

on Apr 29, 2016

By Jessica Goodfellow Channel 4 made Gogglebox viewers watch paint dry for an entire ad break on Friday (29 April) as part of DIY brand Ronseal’s latest ‘straight-talking’ campaign. The three-minute film, devised by creative agency BJL, shows a man using a Ronseal product to paint a fence in silence, pausing only to drink a cup of tea and marvel at his own handiwork. The ad is a literal example of the brand’s straight-talking approach, its strapline ‘does exactly what it says on the tin’. The ad break is the result of collaboration between 4Sales, Ronseal’s creative agency BJL and Mediacom. It has also Read full story › Source: The Drum...

on Apr 29, 2016

By John McCarthy Microsoft and Edelmen have debuted an interactive demo on Twitter to promote the launch of Xbox One exclusive game Quantum Break. From the fourth of April, Xbox UK tweeted a choose your own adventure video, enabling fans to get a taster of the game’s branching narratives and decisions. US digital agency Omelet previously experimented with branching narrative videos on YouTube and a dedicated hub for the Hitman game but Edelman’s efforts mark the first significant time the medium has been tested on Twitter. The agency and Xbox worked together to utilise Twitter’s conversational ad product, getting the root video on as Read full story › Source: The Drum...

on Apr 29, 2016

By Doug Jacob Though it’s no longer a novel platform, social media is still a dangerous game. And many brands, in spite of their enormous marketing teams, their eager social media strategists and experts, their multi-million dollar budgets and their bureaucracy-infused, nightmarish approval processes, still haven’t figured it out. The danger of social media lies in its power. When used right, social media can turn of-the-moment news into brilliant brand alignment. Smart, unique perspectives on news that is captivating the world can turn into internet fodder that spreads like wildfire and immediately catapults a brand into the spotlight. That’s one hell of a selling Read full story › Source: The Drum...

on Apr 29, 2016

By Minda Smiley To try and make the home-buying process a little more fun, RTO+P has created real estate-themed emojis for the California Association of Realtors (C.A.R.). The CARmojis app, which is available for iPhones and is coming soon to Android, was designed to help realtors market themselves and connect with their customers in a more personal way. “It worked out that we could give something unique to the realtors in a fun way that would help them feel current,” said Steve O’Connell, executive creative director at RTO+P. The app features a range of house-themed emojis, ranging from fireplaces and bathtubs to a ‘SOLD’ sign and Read full story › Source: The Drum...