Posts made in April, 2016

on Apr 29, 2016

By Tony Connelly Following months of speculation surrounding their shirt sponsorship Celtic have announced that they will continue their partnership with Magners Irish Cider. The Scottish champions agreed a new four year extension with Magners in a deal which will see it feature on Celtic’s kits until the end of the 2019/20 season. Magners, which is owned by C&C Group, first partnered with the Glasgow club at the start of the 2013/14 season and has since resided front and centre of Celtic’s kits. However the new kit sponsorship will see the Magner’s branding adopt a new position across the shoulders on the back of the Read full story › Source: The Drum...

on Apr 29, 2016

By Tom Blacksell I was interested to read the findings of the latest Experian Digital Marketer Report last week. The eighth annual study reveals the top challenges, priorities and other key issues impacting marketers around the world. Despite the fact that things have moved on significantly in the last 12 months, it’s clear that the marketing community is still trying to get to grips with truly understanding their audience. This year, the top challenge cited by marketers is also their top priority: “Knowing their customers’ needs, wants and attitudes”. Some 38 per cent of marketers cited “knowing their customers” as their top challenge Read full story › Source: The Drum...

on Apr 29, 2016

By John McCarthy Tennent’s Lager has went all in with its Wellpark creative, launching a mock VisitScotland-style video, dubbed ‘Visit Wellpark’, to promote a new website which will host all of its animated content. The Scottish lager brand has created a fictional Scottish town called Wellpark (also the name of its Glasgow-based brewery), with an supporting interactive video to showcase its animated shorts and the “patter” that represents the lager. The video is also narrated by fictional documentarian Neil Brawhair and carries the unique illustration style and tongue-in-cheek tone adopted by the series. Video of Tennent's Wellpark | VisitWellpark Read full story › Source: The Drum...

on Apr 29, 2016

By John McCarthy Grey and WildAid are set to live stream the biggest ever cremation of ivory in history in an attempt to shrink its most lucrative market, China. On Saturday (30 April), the campaign will see towers of seized ivory cremated via both Periscope and Chinese app WeChat. Furthermore, It will be displayed every 15 minutes on a digital billboard on the side of the Bund Building (pictured). Looking to collapse demand for ivory in China, by far its largest market, the campaign will be pushed through social channels using @wildaid and #JoinTheHerd The campaign launched on Chinese New Year with Grey claiming Read full story › Source: The Drum...

on Apr 29, 2016

By Gillian West It’s a clean sweep for Bupa UK and WCRS winning Creative Work of the Month for the interactive music video ‘Body as a Band’. Voted for by The Drum readers online and via Twitter (where the work won 47 per cent of the vote), Body as a Band takes the first Creative Work of the Month title. Starring The Futureheads, the video aims to show people how well their bodies are performing via an online quiz – available here. With 54 different iterations on offer, the website serves up a unique, personalised version of the 2010 hit ‘Heartbeat Song’ Read full story › Source: The Drum...