Posts made in May, 2016

on May 31, 2016

By Doug Zanger Welcome to The Drum’s US Creative Works. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Ad of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 8. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work Read full story › Source: The Drum...

on May 31, 2016

By Doug Zanger The entirely of the US Pacific Northwest will be easier to reach from London as Delta Air Lines announced a new seasonal nonstop service between Portland, Oregon and London-Heathrow. The current daily Delta service from Seattle to London-Heathrow will transition to a Virgin Atlantic flight, featuring the Boeing 787-9 Dreamliner, adding 50 seats. Delta and Virgin have had a joint venture since 2014 and this marks the first Pacific Northwest-based flight for the Richard Branson-founded airline. Though seemingly ‘ho-hum’ to the rest of the world, the new Delta Portland service is a big deal and most welcome for business and those Read full story › Source: The Drum...

on May 31, 2016

By Jessica Goodfellow Hachette Children’s Group have teamed up with creative agency Ralph to launch a ‘reversible’ TV campaign to promote the paperback release of the 12th and final How to Train Your Dragon book. The two ad spots, which are created by agency Ralph, are narrated by former Doctor Who David Tennant, who also voices the audiobooks. The spots introduce the themes of the final book in the series ‘How to Fight and Dragon’s Fury’ by Cressida Cowell. One spot tells the story of the book from the dragon’s point of view, the other, which uses the same script in reverse, tells the story Read full story › Source: The Drum...

on May 31, 2016

By Direct Marketing News Here’s some of our most recent coverage around the recently acquired marketing tech giant. Read full story › Source: DM News...

on May 31, 2016

By Stephen Lepitak The Guardian US’ header bidding strategy will be determined by the reader experience over everything else, the newspaper’s chief executive has promised. Speaking to The Drum while promoting his sponsorship of the inaugural The Drum Digital Trading Awards US, taking place in New York later this year, Store discussed the company’s experimentation with the digital advertising format, adding his belief that conversation around header bidding was more prevalent in the US than in the UK. “For the Guardian US, programmatic isn’t like an and/or thing. Its not like direct and programmatic are separate”” he stated. “For us programmatic is weaved through Read full story › Source: The Drum...