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Posts made in May, 2016

Why has porn site xHamster made a beer? The Drum reviews this odd brand extension

on May 31, 2016

By John McCarthy Ubiquitous porn purveyor xHamster has very kindly let the Drum try its new limited edition beer. Early one morning, I decided it was time to give the 8.5 per cent ale a try, and it hit me immediately like a donkey kick to the face. Here’s why the brand made it – and how it tastes. It follows the company looking to bolster its online footprint with a sponsorship of Italian cycling team Promosports Racing and it gaining widespread coverage for banning porn access in light of North Carolina’s Bathroom Bill. Also, I’m running a competition until Friday 3 June. In the Read full story › Source: The Drum...

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Facebook, YouTube, Twitter and Microsoft back EU hate speech code

on May 31, 2016

By Rebecca Stewart Some of the world’s biggest online comapnies, including Facebook, Twitter, Microsoft and YouTube have pledged their support to a new EU code of conduct designed to crack down on posts containing hate speech. As part of a fresh set of guidelines agreed with the European Commission, the web giants will now aim to tackle threatening or abusive messages posted in Europe within 24 hours of being notified; by removing the content or disabling a user’s profile if necessary. The code also stipulates that the tech companies must continue in their efforts to tackle hate speech online via “development of internal Read full story › Source: The Drum...

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Sales of Volkswagen-branded cars tank 83% but bosses vow 2016 will be a 'transitional year' as it emerges from emissions scandal

on May 31, 2016

By Jennifer Faull Volkswagen’s attempts to repair the damage of the damming emissions scandal appear to have fallen flat as the company reported a dramatic 83 per cent decline in sales of VW-branded cars leading to a fall in profits of 86 per cent to €73m. It will come as a blow to the brand having invested heavily in marketing in recent months to try and win back customers disenchanted with the brand following the revelation that it had cheated on diesel emissions tests. Last February, it departed from the usual format for car adverts and released a John Lewis-esque campaign in the Read full story › Source: The Drum...

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Social Buzz Chat: The Startup Van founders talk 'short, shareable' videos and how to start from scratch on YouTube

on May 31, 2016

By Rebecca Stewart Video of Advice for Startups – #SMBuzzChat with The Startup Van Loading… Sitting on the Social Buzz sofa this week were Graham Hussey and Mark McDonagh, founders of YouTube channel The Startup Van, which hosts short videos with the best and brightest entrepreneurs in the startup world. As well as dishing out some advice for startups, the pair shared their experience of creating a YouTube channel from scratch. Having worked together at IBM, the duo were already blogging around the startup community, but then they decided to create something “a bit different” noted Hussey. “These entrepreneurs we were Read full story › Source: The Drum...

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Social Buzz Chat: The Startup Van founders talk 'short, sharable' videos and how to start from scratch on YouTube

on May 31, 2016

By Rebecca Stewart Sitting on the Social Buzz sofa this week were Graham Hussey and Mark McDonagh, founders of YouTube channel The Startup Van, which hosts short videos with the best and brightest entrepreneurs in the startup world. As well as dishing out some advice for startups, the pair shared their experience of creating a YouTube channel from scratch. Having worked together at IBM, the duo were already blogging around the startup community, but then they decided to create something “a bit different” noted Hussey. “These entrepreneurs we were speaking to everyday were so passionate, and had really good advice. The likes of the Richard Bransons Read full story › Source: The Drum...

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