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Why has porn site xHamster made a beer? The Drum reviews this odd brand extension

on May 31, 2016 | 0 comments

By John McCarthy

Ubiquitous porn purveyor xHamster has very kindly let the Drum try its new limited edition beer.

Early one morning, I decided it was time to give the 8.5 per cent ale a try, and it hit me immediately like a donkey kick to the face.

Here’s why the brand made it – and how it tastes.

It follows the company looking to bolster its online footprint with a sponsorship of Italian cycling team Promosports Racing and it gaining widespread coverage for banning porn access in light of North Carolina’s Bathroom Bill.

Also, I’m running a competition until Friday 3 June. In the Read full story ›

Source: The Drum