Posts made in June, 2016

on Jun 30, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Laura Lefever, senior partner & strategic planning director at Maxus. Below, find out why Barbie’s ‘You Can Be Anything’ campaign is one of her favorite marketing moments. It was a proud moment when Mattel launched the “You Can Be Anything” campaign last year. I still remember playing Barbies with my best friend Jenny in the 80s, and imagining all the possibilities for my Read full story › Source: The Drum...

on Jun 30, 2016

By Will Harvey Back in 2015 Microsoft took to the stage at its annual Build Developer Conference to showcase to the world a vision of the future it called ‘mixed reality’. It came in the form of a product that had already spent five years in development. It was a wearable device that scanned your physical surroundings and overlaid digital objects or ‘holograms’ that only the wearer could see. A number of commercial possibilities were demonstrated when it launched, from its potential as a team collaboration/conferencing tool to its possible use as a 3D design tool, all the way through to its capability as Read full story › Source: The Drum...

on Jun 30, 2016

By Rebecca Stewart Daily Mirror publisher Trinity Mirror has confirmed that it will cut several editorial jobs as it looks to mitigate falls in advertising and circulation revenue. The Drum understands that the redundancies will affect staff at the Daily Mirror, Sunday Mirror and Sunday People titles. The changing media landscape has toughened the market for print newspapers and on top of this the group’s stock value share price has slumped by 40 per cent over the past six months – with 20 per cent of the dip occurring after the result of the EU referendum was announced. The total number of job cuts has Read full story › Source: The Drum...

on Jun 30, 2016

By Natalie Mortimer Trying to keep up with digital and technological advances and changing customer expectations is a mammoth undertaking for large organisations like Transport for London (TfL) and the UK government, which with millions of customers and billions of journeys and enquiries are now turning to service design to ensure they stay future fit in a changing society. For those unfamiliar with the term service design, it essentially helps organisations deal with internal challenges and improve service strategies and user experiences. Here’s how TfL, RBS and the UK government are embracing the practice. TfL With 29,000 employees and millions of tube and bus journeys per Read full story › Source: The Drum...

on Jun 30, 2016

By John McCarthy Coca-Cola’s global brand PR Judith Snyder is set to leave the soft drinks brand to work with start-up DesireList and pursue her interest in film-making. During her career at Coke, where she was based at the headquarters in Atlanta, she oversaw the launch of the memorable Coke Side of Life, Open Happiness, and Taste the Feeling campaigns. On departing, Snyder said: “It is hard to say goodbye after over 14 years as part of the Coca-Cola family. As I reflect on my time, there is so much that I am proud of and maybe just a few things that I’d Read full story › Source: The Drum...