Posts made in July, 2016

on Jul 31, 2016

By Natalie Mortimer The openly gay editor of US travel publication Travel + Leisure has defended an ad for Hilton Worldwide that it ran it is magazine showing a gay couple relaxing in bed together. The ad, which ran in the June edition of the Time Inc-owned magazine, sparked a petition by the American Family Association (AFA), who branded it “unnatural and offensive”. So far the petition has gathered almost 50,000 signatures. In a statement on the Travel + Leisure website editor Nathan Lump said that he was proud the magazine ran the advert. “Despite all the progress we have made in recent Read full story › Source: The Drum...

on Jul 31, 2016

By Natalie Mortimer The former boss of BHS Sir Philip Green has hit back at the MP leading the inquiry into the collapse of the high street chain, and accused him of turning it into a “kangaroo court”. In a letter to Frank Field, who is the chairman of the Work and Pensions Select Committee, Green said the process for solving the issue was “cumbersome and slow”. “Even before the parliamentary inquiry started hearing from witnesses, you turned it into little more than a kangaroo court, with your constant press campaign barracking and insulting me and my family and your announcement from day one Read full story › Source: The Drum...

on Jul 31, 2016

By Natalie Mortimer Hendrick’s Gin is pushing more budget towards experiential and is using insights garnered via social media to set the tone of the activity. The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large trend. Hendricks Gin then used the insight to create a double decker bus experience named Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel (H.E.R.B.E.R.T.). The bus, which is due to travel to Edinburgh in August, provides visitors with the Hendricks Gin signature serve – Hendricks and Tonic Read full story › Source: The Drum...

on Jul 31, 2016

By Natalie Mortimer Hendrick’s Gin is pushing more budget towards experiential experiences and is using insights garnered via social media to set the tone of the activity. The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large trend. Hendricks Gin then used the insight to create a double decker bus experience named Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel (H.E.R.B.E.R.T.). The bus, which is due to travel to Edinburgh in August, provides visitors with the Hendricks Gin signature serve – Hendricks and Read full story › Source: The Drum...

on Jul 31, 2016

By Natalie Mortimer Swarovski is upping the ante when it comes to content after appointing Somethin’ Else to develop and implement its content and social strategy. The content agency, which was appointed following a competitive pitch, has been tasked with developing an online content approach that will help to build strong and long lasting relationships with Swarovski’s current and potential customers. Somethin’ Else’s remit will cover content strategy, creative and production. The content created will be distributed across the brand’s autumn and winter 2016 campaigns featuring on their local and global social and digital platforms. Hayley Quinn, UK and Ireland managing director for Swarovski, said: “Somethin’ Read full story › Source: The Drum...