Posts made in July, 2016

on Jul 29, 2016

By John Glenday Amazon founder Jeff Bezos has been ranked as the world’s third richest individual by Forbes, which estimates the e-commerce tycoon’s wealth at $65.3bn (£49.5bn). This stash places Bezos in the upper echelons of global wealth, behind only Bill Gates, who leads the pack with $78bn (£59bn) and Zara founder Amancio Ortega who has amassed a personal wealth of $73.1bn (£55bn). Bezos’ good fortune stems from a strong performance at the online retailer, of which he still owns 18 per cent, which generated $857m profit in the second quarter compared to just $92m in 2015. Amazon has seen revenues bolstered by increasing enthusiasm for Read full story › Source: The Drum...

on Jul 29, 2016

By Emma Ashby Programmatic may be one of the marketing industry’s buzzwords of the moment, but the added value that intelligent programmatic campaigns can provide marketers is, surprisingly, often overlooked. Programmatic campaigns generate a wealth of hugely valuable data, providing marketers with powerful insights into the behaviour of their audience. This data can then be used to fuel marketing campaigns on other channels and devices, and even target completely new audiences. Real-time information on who is visiting a site and converting can be combined with other available data sets to build up a better understanding of a brand’s customers. This then allows for more advanced Read full story › Source: The Drum...

on Jul 29, 2016

By John Glenday This morning’s bulletin includes news that the FBI are to investigate an email hack directed against the US Democratic party amidst fears of Russian meddling, Lloyds Pharmacy’s purchase of Sainsbury’s chemists Reuters opens proceedings with news that Barclays has seen its first half profits slump by 20 per cent as a consequence of its fire sale of unwanted assets in the midst of a turbulent economic environment. Ad Exchanger picks up on strong revenue growth at Google parent Alphabet which the tech giant is attributing to returns from its mobile and video investments. Overall revenue hit $21.5bn in Read full story › Source: The Drum...

on Jul 29, 2016

By Charlotte McEleny Baidu has asserted its confidence in its platform as it revealed its second quarter results, despite experiencing a “tough” second quarter. The business announced that revenues had grown by 10.2 per cent year-on-year to RMB18.264 billion ($2.748 billion). However, profit fell to RMB2.866 billion ($431.3 million), a 17.4 per cent decrease from the same period in 2015. Robin Li, Chairman and CEO of Baidu, said: “The challenges Baidu faced in the second quarter served as a healthy reminder to stay focused on the key drivers of growth, sustainability and leadership: delivering the best user experience and staying at the forefront of technology. Read full story › Source: The Drum...

on Jul 29, 2016

By Charlotte McEleny In just six months, Publicis has created its new approach to emerging markets ‘Publicis One’ and it believes it could be a new model for agencies across the globe. The advertising holding group announced a huge overhaul to its business in late 2015, perhaps the most dramatic being to put every market outside of its top 20 under one P&L. In charge of this is former Leo Burnett APAC president Jarek Ziebinski, who is now CEO of Publicis One. With six months under his belt and all markets now fully operational, he’s confident that they’ve not only found a model Read full story › Source: The Drum...