By Charlotte McEleny In just six months, Publicis has created and operationally launched its new approach to emerging markets ‘Publicis One’. The advertising holding group announced a huge overhaul to its business in late 2015, perhaps the most dramatic being to put every market outside of its top 20 under one P&L. In charge of this is former Leo Burnett APAC president Jarek Ziebinski, who is now CEO of Publicis One. With six months under his belt and all markets now fully operational, he’s confident that they’ve not only found a model that works for the group but a model that could Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum In 2015, Turner and WME/IMG joined together to great an eSports league, ELEAGUE, centering around Counter-Strike: Global Offensive. Turner’s involvement, along with hosting games at its facility in Atlanta, included a commitment to air live matches each Friday – a major step forward in catapulting eSports into the mainstream. Twitch has also hosted the broadcasts, and yesterday it was announced that Twitter will be livestreaming this weekend’s semifinals and finals. TBS has been enjoying a nice ratings bump throughout the summer from a demo coveted by advertisers, and eSports fans will surely be tuning in across TBS, Twitch, and Twitter to Read full story › Source: The Drum...
Read More'Always remember your value': Exceptional Women Out West podcast featuring Zihla Salinas, EVP & managing director, Doner LA
By Doug Zanger Independence and passion are two traits that can either get you far in life or make you self-destruct. For Zihla Salinas, managing director, Doner LA, success was the only option. The self-described half-Cuban, half-Dutch, six-foot-tall “aggressively blonde” EVP and managing director has helped the agency grow over the last year-and-a-half that she has been with the company, and she has done so through her love of creativity, her conviction and that independent streak which she attributes to her mother. “That even started from the age when I was seven years old and we would go to the dentist office. She would ask Read full story › Source: The Drum...
Read MoreBy DMN Details on our honorees and the live event below Read full story › Source: DM News...
Read MoreBy DMN Tune in on Facebook Live for the nominees announcement Monday, August 1 at noon. Read full story › Source: DM News...
Read More
Industry News