Posts made in July, 2016

on Jul 28, 2016

By Staff Writer European agency Feed is setting up shop in San Francisco, marking the agency’s first foray into the US market. According to Feed, which also has offices in London, Berlin, Madrid and Manchester, eBay is the San Francisco office’s founding client. The California office is starting off with a team of six but is expected to grow to 15 by the end of this year. It will be run by Janelle Navrat, who was recently appointed vice president of operations. Matt Lynch, managing director and president of Feed, said: “San Francisco is an optimistic and ambitious city, that matches our own entrepreneurial spirit. The Read full story › Source: The Drum...

on Jul 28, 2016

By Minda Smiley To promote its dozens of flights that fly between the United States and Europe, Norwegian Air has launched an interactive installation in LA and Florida that it hopes will make Americans realize that the airline flies to more places than its name might suggest. Taking a cue from Norway’s iconic northern lights, Norwegian’s “Aura Reader” will read a person’s temperature and pulse to determine the color of his or her aura. A “ticket” will then print on the spot that shows what that aura means and which travel destination it best coincides with – for example, those with a pink aura Read full story › Source: The Drum...

on Jul 28, 2016

By Doug Zanger After some months of speculation, Chipotle confirmed that it will indeed launch a burger chain this fall in Ohio, just outside of Columbus. It was thought that the company was diving into the burger world when it filed a trademark application, “Better Burger,” back in March. The new brand Tasty Made will focus on a limited menu of just burgers, fries and milkshakes. “Early fast food burger restaurants generally had focused menus,” said Chipotle CEO Steve Ellis, in a statement. “We think there’s great strength in that original fast food model and wanted to create a restaurant built around that. Making Read full story › Source: The Drum...

on Jul 28, 2016

By Laurie Fullerton When it comes to B2B marketing and sales, there are defining factors that motivate customers to buy and keep buying and despite technological advances and access to more and more data and information – the tenets for success in sales and marketing do remain engrained in the customer buying process. In a recent article by Marketing Profs, an important guideline to work by includes five factors that offer value to customers. The five factors include response, service, time, quality and price and are considered to be buying motivators. Although each factor can be translated into the most advanced Read full story › Source: The Drum...

on Jul 28, 2016

By DMN Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine Read full story › Source: DM News...