Posts made in July, 2016

on Jul 28, 2016

By Haley Velasco Discovery and Toyota have come together to release the car company’s first-ever scripted virtual reality short-form miniseries. The series, called The Satchel, is four-parts that follow Jim, “an unsuspecting man whose world gets turned upside down when he goes for a coffee date with a mysterious women clutching a suspicious satchel” on Discovery VR. “Discovery Communications is thrilled to be partnering with Toyota for the third time this year on a world-class, custom offering driven by the immersive storytelling capabilities of Discovery VR,” said Scott Felenstein, EVP, National Ad Sales, Discovery Communications. “We’re committed to bringing innovative Read full story › Source: The Drum...

on Jul 28, 2016

By Adam Flomenbaum Twitter reported Q2 earnings on Tuesday and missed yet again. Still, the call gave CEO Jack Dorsey a chance to pitch shareholders on his vision for video and livestreaming, which is now a key component of the company’s strategy moving forward. To date, the strategy has resulted in an impressive string of livestreaming partnerships with the NFL, NHL, MLB, and the NBA. Today, Twitter is extending beyond the four major sports, announcing that it will partner with ELEAGUE to provide livestreaming coverage of this week’s Counter-Strike: Global Offensive semifinals and championship. The competition takes place tomorrow and Saturday. This weekend’s coverage Read full story › Source: The Drum...

on Jul 28, 2016

By Tony Connelly Adidas is ramping up its First Never Follows campaign ahead of the new football season with a series of films for its six largest clubs. The spots will leverage the popularity of its brand ambassadors and unveil the new third kits for each of the teams. The German sports brand has released a trailer for the series, which shows the most talked about man in football this summer and its prized brand ambassador, Paul Pogba, reflecting on the speculation around his expected transfer to Manchester United. The upcoming series will feature each of Adidas’ sponsored football stars Read full story › Source: The Drum...

on Jul 28, 2016

By Jessica Goodfellow IBT Media has been accused by former employees of failing to pay severance or give notice in relation to a raft of lay-offs the company made last month, with Twitter users launching an investigation into the financial history of the media group and its ties to its religious founder. Former employees have claimed that IBT Media, which operates International Business Times and Newsweek, gave “zero notice” of layoffs, refused to pay severance and routinely failed to pay bills or international staff. The complaints have provoked a hashtag on Twitter #IBTWTF, with the list of IBT’s alleged wrongdoings quickly stacking up. .@IBTMedia Read full story › Source: The Drum...

on Jul 28, 2016

By Katie Deighton Beverage giant Lucozade Ribena Suntory (LRS) wants consumers to stop thinking of Orangina as the drink they probably ordered on holiday in France with their parents, and start drinking it in bars. LRS has portioned off £3m to the citrus sparkling brand as part of its new ‘Shake La Vie’ campaign, which kicked off with a VIP, interactive party in London last night. The experience, which has been opened to those of not appearing in Made in Chelsea or TOWIE for two more days, encourages guests to ‘shake it up’ throughout three rooms, and sample Orangina in a cocktail form not Read full story › Source: The Drum...