Posts made in July, 2016

on Jul 28, 2016

By Adam Flomenbaum Jaunt, a leading virtual reality (VR) production company, and ESL, the largest competitive eSports league, today have announced an exclusive partnership to bring to fans VR content for all Intel Extreme Masters (IEM) tournaments, beginning with IEM Shanghai. The first piece of content – CLG: Win Everythin’ – was released today and is an eSports documentary that follows one team’s journey to the 2016 Intel Extreme Masters World tournament held in Katowice, Poland. The Intel Extreme Masters online broadcast reaches over 20 million viewers on Twitch each season. The six-minute documentary follows Darshan “Darshan” Upadhyaya, Jake Kevin “Xmithie” Puchero, Read full story › Source: The Drum...

on Jul 28, 2016

By Rebecca Stewart From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media? As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice. Dishing out some tips this week is Jerry Daykin, global digital partner at Carat who discusses why relevance and quality should always trump timeliness on social and talks all things Snapchat. How have platforms like Snapchat, Facebook Read full story › Source: The Drum...

on Jul 28, 2016

By Doug Zanger Sometimes, the path to a “dream” team can be circuitous. For Rokkan’s Los Angeles office, the path had a Mulholland Drive feel to it — plenty of twists and turns, with three key players finally coming together to solidify the leadership team: Brian Veasey (as general manager, new biz), Bill Carlson (creative director) and Billy Veasey (creative director). Billy Veasey (an American with no relation to South African Brian Veasey) and Carlson were together at Rokkan in New York but made their way to LA to help grow the business there. The two Veasey’s worked together about 10 years ago on Read full story › Source: The Drum...

on Jul 28, 2016

By Ivan Kayser Twitter, what happened? It feels like very recently Twitter was changing the face of news, enabling a new speed of information propagation and connectivity, and doing so at global scale. When the platform first debuted at SXSW, it showed immense promise for becoming a uniquely valuable platform, not just to its users and future shareholders, but to society overall. In fact, it was Twitter that introduced citizen journalism, alerting the world to major events like China’s massive earthquake, the Osama Bin Laden raid and the announcement of the royal wedding. It was Twitter that positively shaped new communities and movements, from #BachelorNation Read full story › Source: The Drum...

on Jul 28, 2016

By Jessica Goodfellow Bloomberg Radio has announced it will join Radioplayer, the listening platform backed by the BBC and commercial radio, in a deal that will open up six million potential listeners in the UK. Bloomberg Radio, which specialises in market-moving news, is delivered from Bloomberg’s London, New York, Washington D.C, Boston, San Francisco and Hong Kong offices. Bloomberg’s programming from Europe launched earlier this year with European breakfast show ‘First Word Europe’. Bloomberg is hoping its partnership with Radioplayer will help the station increase its audience reach in the UK, currently dominated by radio groups Bauer Media, Global Read full story › Source: The Drum...