Posts made in July, 2016

on Jul 28, 2016

By Federico de Nardis In our multi-channel media world, we see a ‘paradox of time online‘. People spend more time online (an increase of 100 per cent in just over 10 years) and willingly engage with branded content if it is purposeful and high quality. Meanwhile, we also devour short-form video, churn out snaps and tweets, and demand instant answers on where to go and what to buy. Brands are expected to meet demands precisely and relevantly ‘in the moment’, but also to have meaning and a wider purpose. Nowhere is this paradoxical dance between long-term, brand-building, ongoing CRM activity, (associated Read full story › Source: The Drum...

on Jul 28, 2016

By Rebecca Stewart Facebook has told The Drum that a campaign for lingerie brand Curvy Kate was rejected by the site “in error” and that it did not violate its ad policies. It also confirmed that the ad will now run on Facebook as previously planned by the company. The underwear designer spoke out against Facebook yesterday after the platform’s moderators refused to run a series of “body positive” ads created as part of the company’s #TheNewSexy campaign. It has now u-turned on the original decision to spike the ads, with a Facebook spokesperson telling The Drum: “Our team processes millions of advertising images Read full story › Source: The Drum...

on Jul 28, 2016

By Staff Writer A lot has changed in the world of digital in the past 10 years, but one thing has remained a constant – The Drum Awards for the Digital Industries (Dadis), which have been rewarding digital excellence for the past decade. This year’s judging was the toughest yet, with hundreds of entries whittled down by our esteemed panel of 40 industry luminaries, and now we can reveal who has made it on to the shortlist. Leading the nominations for 2016 is WPP-owned Essence which has been nominated across eight categories, while Accenture, Greenlight Digital and Starcom Mediavest group which have all Read full story › Source: The Drum...

on Jul 28, 2016

By Natalie Mortimer Dulux owner AkzoNobel has collaborated with design and innovation company Seymourpowell to create new technology that allows paint to be recycled more cost-effectively and on a large scale. Seymourpowell was tasked with creating the machinery and technology to overcome the technical and commercial challenges of scaling up a recycling process created by paint chemist Keith Harrison and bringing it to the mainstream. Currently 400m litres of paint is sold in the UK each year but 13 per cent of it goes unused; amounting to 55 million litres in total. Seymourpowell’s new technology mechanizes the process of decanting unused paint from tins, Read full story › Source: The Drum...

on Jul 28, 2016

By Tony Connelly With the 50th anniversary of England’s famous 1966 World Cup heroics just around the corner, digital agency, Clock, is taking an altruistic approach to marking the occasion and has designed commemorative discs in support of the Bobby Moore Fund for Cancer Research UK with the help of Sir Geoff Hurst. The Bobby Moore Gold Discs pay homage to England’s World Cup winning captain and have been produced by Brilliant Memorabilia. Loading… Each disc has been personally signed by fellow squad member Sir Geoff Hurst who remains the only man ever to score a hat-trick in a Read full story › Source: The Drum...