Posts made in July, 2016

on Jul 28, 2016

By John McCarthy John Lewis has opened its gates to a new roster of tech startups by partnering with retail accelerator TrueStart, to find and fund the products, services and technologies that will shape the company’s future on the high street. Although John Lewis has its own in-house accelerator in JLab, the retailer says it will reap the benefits of associations with both groups, as a result of the partnership, dubbed the Eureka Initiative. It joins TrueStart as a strategic partner, sitting among a portfolio of brands including River Island, Morrisons, Land Securities and Accenture. A culture of experimentation at TrueStart and John Lewis hopes Read full story › Source: The Drum...

on Jul 28, 2016

By Jessica Goodfellow Sky has reported healthy growth over the last 12 months with operating profit up 12 per cent, one of just a few companies to have met financial targets in times of economic uncertainty as Brexit has put a halt on UK investment. Despite word that some advertisers are putting a pause on UK investment while the UK’s economic stability teeters, Sky has posted a 2.7 per cent increase in ad revenue in the 12 months ending 30 June, an increase of £14m. Sky also recorded 445,000 new customers in the UK and Ireland in the 12 month period, including 93,000 Read full story › Source: The Drum...

on Jul 28, 2016

By Seb Joseph Facebook’s earnings for quarter two crushed Wall Street estimates, with ad revenue for the most recent three months of the year clocking in at a cool $6.24bn. Mobile ad revenue counted for 85 per cent of this figure – up 81 per cent year-on-year – indicating strong growth for the world’s biggest social network. In short, Facebook must be doing something right. However, far from comfortably enjoying his company’s command over digital advertising, chief executive Mark Zuckerberg was keen to outline the tech behemoth’s next major play, search. Speaking to investors during the earnings call yesterday (28 July), the chief said that Read full story › Source: The Drum...

on Jul 28, 2016

By Haley Velasco ITV, an integrated producer broadcaster and commercial television network in the UK, is partnering with AwesomenessTV, a multi-platform media company, to allow ITV2 and the ITV Hub to have exclusive UK premiere rights to AwesomenessTV’s long-form premium series. In addition, they will co-produce a new original series for the UK and international markets targeted to a youth demographic. “AwesomenessTV has quickly grown into one of the most successful youth content companies in the world. The team has very successfully combined the best of YouTube with high quality production values to create great TV shows. We’re delighted to be Read full story › Source: The Drum...

on Jul 28, 2016

By Tony Connelly The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays. Initial talks are understood to have begun in May with the Premier League handling the media review directly. A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close it is understood that this will now take place in January. The addition of a global media agency Read full story › Source: The Drum...