Posts made in July, 2016

on Jul 28, 2016

By Natalie Mortimer While ecommerce and online shopping continues to grow in spades, the majority of sales in the UK still take place in bricks and mortar stores and those retailers that aren’t investing in physical stores are risking ‘a lot’. Speaking at The Drum’s Retail Breakfast earlier this week, Jamie Allan, group managing partner at Intermarketing Agency, warned that if the chunk of a brand’s business is on the high street, they better continue to invest their money there. “Our clients are investing in retail space, and continue to do so. People are investing in bricks and mortar – 90 per cent of sales Read full story › Source: The Drum...

on Jul 28, 2016

By DMN Excellent mobile results validates Zuckerberg’s 2012 company crisis Read full story › Source: DM News...

on Jul 28, 2016

By Gillian West As July speeds off into the distance it’s time to find out which work will be named as our new Creative Work of the Month. From last month we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. Now it’s time for Minima Advertising people to hand over its crown and make way for a new winner. Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 29 July, with the winner Read full story › Source: The Drum...

on Jul 28, 2016

By Matteo Mei In a world where customers seamlessly jump between the on and offline worlds, your digital brand needs to work harder than ever before. With self-driving cars, augmented-reality and natural user interfaces all part of today’s tech, one of the main challenges global companies now face is how to position their brand successfully in the digital space. Despite the digital evolution, companies still tend to think about their brand execution primarily in terms of billboards, newspapers, TV ads, and then, somewhere way down the line, digital. As a response to that, and borne out of frustration with guidelines that don’t touch on Read full story › Source: The Drum...

on Jul 28, 2016

By John McCarthy The owner of audio streaming company SoundCloud is considering the sale of the company, with Bloomberg reporting they are holding out for a bid breaching the $1bn mark. Investment firm Doughty Hanson & Co are reportedly set to court offers at the price of $1bn, with the company’s musically-engaged and passionate 175m users, likely an attractive acquisition to a number of media and social media brands. Back in February, SoundCloud company only recently released its financials for 2014, a total loss of €39.14m for the year. Throughout 2016, the company has opened up new income flows; first with the<a target=_blank href="http://www.thedrum.com/news/2016/05/03/soundcloud-steps-monetisation-drive-premium-offering-plus-advertiser-charm-offensive" Read full story › Source: The Drum...