Posts made in July, 2016

on Jul 28, 2016

By Tony Connelly Havas Media Group has announced a string of key appointments for its new Connection Partners division which will focus on strengthening the group’s digital first model. Eliza Dashwood, Daniel Thompson and Paul Holman have come aboard to head up the new division and will be tasked with furthering integration between the planning teams and the opportunities across owned, shared, earned and paid channels. The trio will be responsible for connecting the expertise in the areas of social, mobile performance, data tech, UX, cinema and OOH to clients’ individual needs and will report to Havas Media Group’s managing director Read full story › Source: The Drum...

on Jul 28, 2016

Not a quarter goes by now without the entire tech world shaking its collective head at your ongoing woes. Revenue sluggish. Active user growth, modest. Your ability to fix the ongoing problem of trolling and cyber bullying lacklustre at best. Oh and your advertising formats are dated and clunky. Apart from that, everything is great. To rub salt into the wound, your big brother Facebook just keeps motoring on. Taking all your best ideas and frankly doing them better, sometimes worse, but eventually doing them better too. And with 1.7bn users (a mere 1.4bn more than you), is doing so Read full story › Source: The Drum...

on Jul 28, 2016

By Rebecca Stewart Forget YouTubers, brands will soon be able to count on Redditors to post sponsored content on their behalf. The self-titled ‘front page of the internet’ revealed via a comment on the site that advertisers will soon be able to sponsor posts submitted by users, as long as the individual behind the update gives their consent. Reddit administrator Starfishjenga announced the news yesterday (26 July) saying: “In conversations with many advertisers, we often hear that Redditors have already rallied around brands and products they genuinely like, and advertisers want to know how they can be part of that. But at Read full story › Source: The Drum...

on Jul 28, 2016

By Staff Writer Gaming site Maria Casino has challenged YouTube sensation Mark ‘Turps’ Turpin to get as far away from the village Dull in Scotland in just 12 hours in a bid to grow its brand. Cashless, with only a bag of seemingly useless items to barter with, the internet star has to use his wits in a race against the clock. It starts counting down from 7am tomorrow (29 July). Created by digital agency Roast, the campaign includes an online portal where people can follow Turpin’s adventure every step of the way step-by-step. There’s also a sweepstake on how far Turpin will get, with Read full story › Source: The Drum...

on Jul 28, 2016

By John McCarthy International eSports Federation (IeSF), the global body for eSports, operating across 47 countries, has found itself an ally in Alibaba in a bid to get gaming recognised as a sport – and even an Olympic activity. The Chinese ecommerce giant has acknowledged the growing importance of eSports with its Alisports wing previously launching the WESG tournament series that it hopes will attract both amateur and professional players. As a result of the “exclusive strategic partnership”, the IeSF will fully endorse WESG Game Series initiatives while jointly campaigning to have eSports recognised as a legitimate sport across the globe. To boost the competitiveness Read full story › Source: The Drum...