Posts made in July, 2016

on Jul 28, 2016

By Fleurie Forbes-Martin The IPA is widely recognised as the world’s most influential professional body for advertisers and marketers. But professional membership schemes come with considerable commitment for agencies, both in terms of time and money, so what’s their true value? For those who aren’t familiar with obligations of IPA agencies, we are required to commit to achieving CPD accreditation in their first full calendar year, maintaining annual accreditation thereafter as well as paying a substantial annual subscription. While the benefit of improving and refining our team’s skills are numerous, managing these responsibilities alongside our client commitments in a notoriously hectic business environment can be Read full story › Source: The Drum...

on Jul 28, 2016

By John Glenday Samsung has recorded an 18 per cent increase in its second quarter operating profit to 8.1tn won, equivalent to £5.46bn, on the back of a 57 per cent rise in operating profit at its mobile division to 4.3tn won. Strong consumer demand for the Galaxy S7 and S7 Edge handsets has buoyed the electronics giant which anticipates continued increased demand for its smartphones and tablets through the second half of the year –particularly with a new large-format flagship waiting in the wings. Despite this optimism Samsung warns that ‘market competition is expected to strengthen as other companies release new mobile devices’. Samsung’s other Read full story › Source: The Drum...

on Jul 28, 2016

By Catherine Turner With content marketing, knowing and targeting your audience is critical. Content marketers must ensure their communications are useful, informative or entertaining to readers and viewers – otherwise they won’t be read, or watched. Today, the role of data to discern a brand’s audience(s) and a wealth of digital channels are helping marketers realise the power of content – little wonder budgets are growing at an estimated 25 per cent a year, according to the Content Marketing Association (CMA). But as with any fast-growing trend it can be hard to know how to get the most out of your budgets. Ben Pheloung, head of Read full story › Source: The Drum...

on Jul 28, 2016

By John Glenday Several leading French media outlets have chosen to cease publicising the names and images of terrorists in an effort to avoid ‘posthumous glorification’ of the killers following a spate of deadly attacks in the country. Daily newspapers Le Monde and La Croix have both signed up to the voluntary code whilst Europe1 radio will cease to broadcast names in an effort to curtail the spread of terrorist propaganda and BFM-TV will no longer broadcast images of terrorists. This follows the murder of an elderly priest in Rouen by men claiming allegiance to Islamic State which prompted Le Monde to tighten its reporting Read full story › Source: The Drum...

on Jul 28, 2016

By Staff Writer Google’s managing director of its UK and Ireland business Eileen Naughton is its vice president of people operations worldwide. She replaces Lazszio Bock, who has spent the last ten years shaping the culture of the internet behemoth. He moves to an advisory role, reporting to chief executive Sundar Pichai that will see him work with other companies and non-profit organisations. Naughton, who is a founding member of the Women@ initiative, will now report to Ruth Porat, the chief financial officer of Google’s parent business Alphabet. In the ten years she has been at Google, Naughton helped establish the commercial side of the Read full story › Source: The Drum...