Posts made in July, 2016

on Jul 28, 2016

By John Glenday This morning’s bulletin delves behind Britain’s worst ever TV show, Naked Attraction, whilst finding time to cover a potentially dangerous Mercedes ad and yet another profit windfall at Sky. Road safety campaigners are calling on the US Federal Trade Commission to investigate Mercedes over a new advert which apparently shows its E-Class vehicle driving itself, despite such technology still being several years away, according to Advertising Age. The Times exposes a backlash against controversial Channel 4 dating format Naked Attraction, which as the name suggests sees contestants bare all. The complete opposite of Blind Date has garnered a Read full story › Source: The Drum...

on Jul 28, 2016

By Ian Burrell Six years ago, in a debate on BBC Radio 4, Alan Rusbridger, then editor-in-chief of the Guardian, faced off the then Sunday Times editor John Witherow and described the new digital paywall model established by the Times and the Sunday Times as a “vault of darkness” which might generate as few as 60,000 subscribers. “We shouldn’t kid ourselves that this is going to be the panacea,” sniffed Rusbridger, comparing the statistic to the 32 million browsers then accessing his paper’s site every month. Today, the Guardian site has grown to 155 million monthly browsers and more than 10 million a day. Read full story › Source: The Drum...

on Jul 28, 2016

By Noel Young Former New York mayor Michael Bloomberg delivered what the Wall Street Journal called “a stinging rebuke” to Republican presidential nominee Donald Trump at the Democratic National Convention in Philadelphia last night. The billionaire businessman called Trump a “dangerous demagogue,” adding,“Trump says he wants to run the nation like he runs his business. God help us.” The ex-mayor is unaffiliated with any political party. “I’m a New Yorker. I know a con when I see one,”he told the packed convention hall. Bloomberg said there was “no doubt in my mind” that Democratic nominee Hillary Clinton was the “right Read full story › Source: The Drum...

on Jul 28, 2016

By Charlotte McEleny Unruly has launched its Video Lab and Pulse tools in APAC to help brands improve their online video ads and avoid further adoption of ad blockers. The company cited recent research it conducted around ad blocking, which found that 90 per cent of people in the region would use software to limit ads if there were too many or if they found them “creepy”. To help brands and agencies avoid this, Unruly has launched its Video Lab in its APAC regional headquarters in Singapore. The tool, which is live in other key markets already, uses data and research to help brands learn Read full story › Source: The Drum...

on Jul 28, 2016

By Adam Flomenbaum One of the main arguments Natan Edelsburg, the other executive editor of Found Remote, makes for continuing to pay for cable is that it is more convenient than cutting the cord. This, for now, is indisputable, but we are heading in a direction such that the only reason to subscribe to cable in the future – or, for current subscribers, to keep service – is because it offers something more. Comcast customers with the company’s Xfinity X1 box will be getting “something more” for the 2016 Summer Olympics. Comcast, which is the parent company of NBCUniversal, the exclusive broadcaster of the Read full story › Source: The Drum...