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Posts made in July, 2016

Make America Wait Again! Donald Trump’s Reddit AMA scrubbed of dissent, toddled along and wasn’t much

on Jul 28, 2016

By Doug Zanger If you like your Reddit AMAs: 1) highly moderated and censored, 2) devoid of much substance, 3) late and 4) an ineffective use of your time, then the Donald Trump AMA, on the “The_Donald” subreddit as opposed to the “IAmA” where most of the higher-profile AMAs take place, is for you. This was supposed to be counter-programming to the Democratic National Convention. It was also supposed to start at 7amET but, according to the moderators and Trump, he was en route to a rally in Ohio and wifi was spotty. Before the AMA itself, Trump claimed that “this is going Read full story › Source: The Drum...

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Roger Camp, partner & CCO of Camp + King, discusses what it takes to be a great creative

on Jul 27, 2016

By Doug Zanger There are two aspects to doing well in this industry that seem to come up time and again: persistence and relationships. We’ve all heard of the late nights and weekends, the sticking to the belief that an idea is worth pursuing. But, sometimes, passion can get in the way of what really matters: the personal and professional relationships that can feed and nurture a long-lasting career. Roger Camp, partner and CCO of Camp + King feels strongly about both. His body of work, over the years, has been impressive and he has always been able to take his talent and Read full story › Source: The Drum...

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US Creative Work of the Week: Dinty Moore puts hipster “lumbersexuals” to work in latest campaign

on Jul 27, 2016

By Minda Smiley Hormel’s Dinty Moore recently had some fun with one of society’s latest man trends – the lumbersexual – by pitting four of these bearded, flannel-clad men against one another in a professional lumberjack competition. Created by BBDO Minneapolis, the effort is part of stew maker Dinty Moore’s campaign to “bring back the true lumberjack.” In a series of videos, four “lumbersexuals” – whose day jobs are IT professional, interior house painter, wedding club photographer, and beard club president – convene in the woods to train for the competition by learning from real-life lumberjack Adrian Flygt. The tongue-in-cheek films show the four Read full story › Source: The Drum...

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Lyon: The City of CRM

on Jul 27, 2016

By DMN The French city’s government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff. Read full story › Source: DM News...

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Young British adults are choosing laptops over TV sets to consume video content (and they're watching a whole lot of video)

on Jul 27, 2016

By Adam Flomenbaum Young British adults are watching more video on laptops than on TVs GfK today released the results of its International ViewScape study, which found that British adults 18-24 are watching more video on their laptops (41 per cent of total video viewing) than on their TVs (35 per cent). “There are many reasons underlying these findings, including the trend for this younger age group to view less live or scheduled TV content and more on-demand and online streamed video,” said Julia Lamaison, director of media research and insights at GfK. “Added to that is the fact that access to a TV set Read full story › Source: The Drum...

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