By Doug Zanger TV still matters, even to multitasking, second screen-loving millennials, according to a recent report by the Video Advertising Bureau (VAB). The study, Millennials Decoded: Turnt Up for TV, found that Generation Y, contrary to how they are portrayed by a majority of media, spend more time with TV than with other mediums. The VAB, an advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights, conducted a comprehensive analysis of verified industry video for the study and found that the coveted demographic segment values the original video delivery system, and the shows it puts Read full story › Source: The Drum...
Read MoreBy Doug Zanger Art has always been at the center of Berny Brownstein’s world. The Philadelphia native fell in love with art early in first grade, winning a poster contest for a “flower week” at the time. From there, teachers made it a point to encourage Brownstein in his artistic endeavors, leading to a scholarship at the prestigious Simon Gratz High school in Philadelphia and then to the University of the Arts, after which he began his career as an art director and then founded his iconic Philadelphia agency Brownstein Group in 1964. After a near 60-year career, including an important stop at the Read full story › Source: The Drum...
Read MoreBy DMN NYT article right about threat, but wrong about why Read full story › Source: DM News...
Read MoreBy Ali Hanan Launched in 2015, The Drum Dream Awards is about those who dare to dream big, championing creative excellence around the world. This year, for the first time, with Creative Equals – the kitemark of gender equality for the creative industry – the Dream Awards’ vision just got bigger. The Dream Awards will celebrate the industry’s leading female creative talent, with its inaugural ‘Creative Woman of the Year’ award. You can hear it now. Some will say ‘Really, it’s 2016, why such an award?’ But the fact is until we have a gender equal stage – and we’re still a long, Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Coca-Cola’s strategy of pushing smaller cans and bottles at premium prices to lift margins in North America has saved the drinks giant after it reported a 1 per cent rise in volumes in the region, which helped off-set flat volumes globally and falling revenues. The drinks business said it increased prices 3 per cent globally in the second quarter as it increasingly focuses on revenue over volume to spur growth following a series of disappointing financial quarters. However, this is the first quarter that overall volumes at Coca-Cola haven’t grown since 1999, a factor blamed on tough economic conditions and weakening Read full story › Source: The Drum...
Read More
Industry News