Posts made in July, 2016

on Jul 27, 2016

By Minda Smiley Gordon Patterson, business director at Omnicom Group in South Africa, died last week following a robbery attempt at his home in Johannesburg. In a statement, Omnicom said: “It is with great sadness and shock that we acknowledge the passing of Gordon Patterson. A true professional, he had a profound impact on the industry, earning various prestigious accolades and titles over his 25-year career. His contributions to the Omnicom Group were valuable and far-reaching; they will be felt long after his passing. Together we mourn the loss of our colleague and friend, and express our condolences to his family.” Patterson was a “widely Read full story › Source: The Drum...

on Jul 27, 2016

By Rebecca Stewart Lingerie brand Curvy Kate has spoken out against Facebook after the social network apparently refused to run a series of “body positive” ads created as part of the company’s #TheNewSexy campaign. Designed to promote the firm’s new ‘Scantilly’ underwear range, the creative looked to celebrate diversity by shunning professional models and instead enlisting eight unique inspirational women to showcase the line. Among them was a transgender woman, a recovered anorexic, an amputee and a woman who had been diagnosed with alopecia. According to the brand, Facebook sent it a standardised message shortly after the ads were uploaded to the site, Read full story › Source: The Drum...

on Jul 27, 2016

By DMN A new marketing automation solution from the email marketing platform Read full story › Source: DM News...

on Jul 27, 2016

By Tony Connelly Barcelona have entered into a partnership with Konami in a deal that will give the digital entertainment company access to the club’s players for marketing campaigns and the creation of a special Barcelona edition of its flagship Pro Evolution Soccer title. The three-year deal with the Japanese gaming giant will commence with the start of the 2016/17 season and will run through until the end of the 2018/19 season. [VIDEO] @FCBarcelona and @Konami sign a global sponsorship agreement. Full story: https://t.co/2tqZ2GnNqC https://t.co/YulhQ97C0j — FC Barcelona (@FCBarcelona) July 26, 2016 Read full story › Source: The Drum...

on Jul 27, 2016

By Staff Writer The Drum has published the results of its annual Independent Agencies Census, a research report providing an insightful overview of the independent marketing agency landscape. The research, conducted in partnership with the Recommended Agency Register (RAR), highlights the performance of independent agencies in a marketing landscape dominated by large international networks. The results were presented at a breakfast held in The Drum’s London office this morning (27 July), hosted by The Drum’s head of research Shane Taylor and attended by agencies featured in the report. Loading… Over two-thirds (77 per cent) of the marketing services companies who Read full story › Source: The Drum...