Posts made in July, 2016

on Jul 27, 2016

By Jessica Goodfellow Archant’s pop-up newspaper the New European will continue to be published past its planned four issues with the publisher claiming it has “exceeded” sales targets and has been profitable since issue one. Issue four of the New European, due for release this Friday (29 July) will not be the final edition as initially planned, with the publisher confirming the paper will continue to publish on a rolling basis. The first issue sold over 40,000 copies at a premium price point of £2. That combined with the paper’s low cost base has helped the paper “be profitable from issue one”, according Read full story › Source: The Drum...

on Jul 27, 2016

By The Drum Rubicon Project and SuperAwesome have paired to launch REX, an automated video ad exchange that lets brands advertise their wares with an under-13 age group in a way that is compliant with U.S. regulations. The pair claim the offering is the “world’s first and only certified COPPA-compliant automated exchange for video advertising”, with the platform able to serve ads across desktop and mobile screens in real-time. The compliance requirements of COPPA (in the US) and GDPR (in the EU) legally require content owners and advertisers active in the space to only use platforms which do not utilise profile Read full story › Source: The Drum...

on Jul 27, 2016

By Gillian West Twenty-one years after the release of Trainspotting Danny Boyle has reunited the original cast for the sequel T2, released January 2017. A collaboration between film studios Sony, Tristar and Film 4, the first trailer for the film sees the cast – Ewan McGregor, Ewen Bremner, Jonny Lee Miller and Robert Carlyle – ape the original, standing on a platform as a train rolls by. However, this time they look far more weathered. The trailer doesn’t give much away as to T2’s plot but it does provide fans with the first glimpse of a (very, very) long-awaited sequel. To keep up to date with Read full story › Source: The Drum...

on Jul 27, 2016

By Jacqui Suttie In the year of 2016, when it seems the world isn’t allowed nice things anymore, along came Pokemon Go to save us all. Created by AR genius Niantic Inc, Pokemon Go takes the Japanese franchise from 90s Game Boys to a new, much wider audience in the most exciting way. We can learn so much from its success. There are so many great things about Pokemon Go and, as a digital geek, I always like to get to the facts behind the phenomena. Why is it so popular? Why are people going crazy for it? What makes it so successful? Below Read full story › Source: The Drum...

on Jul 27, 2016

By Tony Connelly BT Sport has renewed its partnership with the UFC to retain the exclusive broadcast rights in the UK and Ireland to one of the fastest growing sports in the world. The renewal to the partnership, which began in 2013, will see BT Sport broadcast every UFC event around the world live, including all of the US numbered events which are pay-per-view for US viewers. We’re excited to announce @btsport has retained the exclusive rights to @ufc in the UK and Republic of Ireland. https://t.co/ltq5ElmNVB — BT Sport UFC (@btsportufc) July Read full story › Source: The Drum...