Posts made in July, 2016

on Jul 27, 2016

By Natalie Mortimer Brand consulting and design firm, Landor, has appointed Andrew Welch as its new managing director for its London office to enhance its growth in the EMEA region. Joining from Y&R South Africa where he held the role of CEO, Welch previously worked at Landor as executive director for EMEA. During his tenure at Y&R, Welch worked to transform the company from an advertising agency in to a creative business consultancy to advise clients across the communications mix. Remarking on his appointment, Andrew Welch said: “I’m looking forward to returning to Landor, this time as managing director with my expanded knowledge and newly Read full story › Source: The Drum...

on Jul 27, 2016

By Tony Connelly Twitter has made a huge leap in its recent foray into sports broadcasting with the announcement that it has partnered with Sky Sports to provide real-time video clips of live Premier League action. Commencing with the start of the upcoming 2016/17 season, the deal will allow football fans in the UK and Ireland to see a selection of key goals and moments from every Premier League game broadcast during the season as well as enjoy post-match analysis via the Sky Football Twitter account. As part of Twitter’s continuous efforts to strengthen its advertising revenue it will also make Read full story › Source: The Drum...

on Jul 27, 2016

By Rebecca Stewart “See what’s happening in the world, right now,” urges Twitter in its latest campaign, positioning itself as the go to place for news, and live events. Unveiled by its recently-appointed chief marketing officer, Leslie Berland, earlier this week the latest series of ads appeared to signal that, finally, the platform had figured out what it wants to be. This refreshed stance will be welcome news to investors, who for several years have been jittery about Twitter’s slow user growth amid growing competition for the likes of Snapchat, Facebook and Instagram. Twitter’s latest quarterly trading update reflect these deep-rooted issues, Read full story › Source: The Drum...

on Jul 27, 2016

By Natalie Mortimer As fashion brand United Colors of Benetton introduces a new creative platform and marketing strategy to strengthen its brand identity, The Drum takes a look at the evolution of the once provocative and politically charged brand. From its early beginnings in 1965, Benneton’s marketing strategy was to challenge social norms, using shocking images to champion issues that affect humanity. From images of the Pope kissing Ahmed el-Tayeb, imam of Egypt’s al-Azhar Mosque, to a picture of an HIV-positive patient as he lay dying in hospital, Benneton’s campaigns whipped up controversy and placed the brand front and centre in the public eye. Read full story › Source: The Drum...

on Jul 27, 2016

By Michael Feeley Leeds Institute for Data Analytics at the University of Leeds has announced an academic partnership with data science-led marketing agency Jaywing to deliver of an innovative MSc course in Consumer Analytics and Marketing Strategy. The course, which launches in September 2016, aims to develop students’ practical application of data analysis in a commercial environment. Following Jaywing’s landmark collaboration with Imperial College to study emotional responses to marketing stimuli, this most recent academic partnership sees the company focus on bringing real world marketing analytics and techniques to enhance the relevance of the post-graduate course. Bringing together world-class researchers, the course, developed and delivered Read full story › Source: The Drum...