Posts made in July, 2016

on Jul 27, 2016

By Andrew Moss As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending on your point of view) internet giant over the years, but earlier this week (Monday) it was finally bought, by US mobile telecoms giant Verizon for just under $5bn (£3.7bn). First of all, this may mean the end of Yahoo – or at least the Yahoo we’ve all come to know (and often been frustrated by) over the past couple of decades. As many commentators have said, Yahoo Read full story › Source: The Drum...

on Jul 27, 2016

By Tony Connelly The decision to allow non-sponsors to work with Olympians during the Olympic and Paralympic games is a positive sign for athletes and brands in spite of the tension it might cause with official partners, argued Panasonic’s brand ambassador and Olympic gold medallist Amy Williams. The electronics business is one of those official backers – of both the Rio Olympics and Team GB – that could be at risk from a rule change by Olympic bosses that means they will compete with non-sponsors during both the Olympics in August and the Paralympics in September. The changes open up more opportunities for Read full story › Source: The Drum...

on Jul 27, 2016

By Tony Connelly The decision to allow non-sponsors to work with Olympians during the Olympic and Paralympic games is a positive sign for athletes and brands in spite of the tension it might cause with official partners, argued Panasonic’s brand ambassador and Olympic gold medallist Amy Williams. The electronics business is one of those official backers – of both the Rio Olympics and Team GB – that could be at risk from a rule change by Olympic bosses that means they will compete with non-sponsors during both the Olympics in August and the Paralympics in September. The changes open up more opportunities for Read full story › Source: The Drum...

on Jul 27, 2016

By John Glenday Software giant Adobe is seeking to usher in a new era of hyper realistic digital paint which promises to give budding artists a ‘real-time simulation-based 3D painting system with bristle-level interactions’. Project Wetbrush will enable users to get creative by applying virtual 3D paint to two dimensional surfaces , mimicking the thickness, consistency and flow of actual honest to goodness oil based paints available in the real world. The innovative project comes as tech firms look to broaden their horizons to keep ahead of the chasing pack, with particular pressure on Apple to develop the next big thing. In an effort to maintain Read full story › Source: The Drum...

on Jul 27, 2016

By The Drum Xaxis has today (27 July) named Nicolas Bidon as its former Plista-lead as chief executive for EMEA, replacing Caspar Schlikum who is relocating to APAC where he’ll head up Wunderman. As Xaxis CEO, EMEA, Bidon will be responsible for leading its strategy and operations across the company’s markets in the region, including helping to drive growth for Xaxis specialist companies Light Reaction, Bannerconnect and Plista. Prior to this role Bidon has served as global CEO for Plista, and he will be succeeded by Jana Kusick, who will take over leadership of plista as global managing director – a promotion from her Read full story › Source: The Drum...