Posts made in July, 2016

on Jul 27, 2016

By Michael Feeley Liverpool John Moores University (LJMU) has continued its partnership by with creative digital agency Mando with the introduction of a new money-saving cross-platform app for its students. During a six week trial, on-campus cafes fitted with iBeacons – low-energy Bluetooth devices – pushed messages of offers and savings out to the phones of passers-by, with a reach of up to 50 metres. The app provides students with offer codes to be presented at the university’s café check-outs and also allows LJMU to track and analyse the data, giving insight into when offers have been redeemed, as well as where and when Read full story › Source: The Drum...

on Jul 27, 2016

By John McCarthy The Guardian Media Group (GMG) has endured its worst ever financial results, announcing a pre-tax loss of £173m, with the £80m write-down in the value its events company Ascential largely contributing. Boasting an overall revenue of £209.5m for the year ending 3 April 2016, down from £217.5m in the previous period, the company’s losses dropped precipitously from £14.7m in 2015 to £68.7m. To return to profit, it has embarked upon a three-year business plan, launched by David Pemsel, chief of GMG and Katharine Viner, editor-in-chief, making the decision to cut 250 staff including 70 journalists to help balance the books. It made Read full story › Source: The Drum...

on Jul 27, 2016

By John McCarthy The Guardian Media Group (GMG) has endured its worst ever financial results, announcing a pre-tax loss of £69m. Boasting an overall revenue of £209.5m for the year ending 3 April 2016, down from £217.5m in the previous period, the company’s losses dropped precipitously from £14.7m in 2015 to £68.7m. To return to profit, it has embarked upon a three-year business plan, launched by David Pemsel, chief of GMG and Katharine Viner, editor-in-chief, making the decision to cut 250 staff including 70 journalists to help balance the books. It made the argument that it grew its audience share on the Guardian website, up Read full story › Source: The Drum...

on Jul 27, 2016

By John Glenday Twitter has seen its share price plunge by as much as 10 per cent after advising that its revenues for the coming quarter are likely to fall short of expectations amidst weak advertiser demand. This has seen revenues come in at $602m for the second quarter, a smidgen below the $606m which had been penciled in by analysts, although it was still 20 per cent up on the $502m made in the same period last year. Blaming ‘less overall advertiser demand than expected’ for the disappointing figures the financial update illustrates just how far Jack Dorsey’s video advertising vision for the micro Read full story › Source: The Drum...

on Jul 27, 2016

By Justin Pearse The Drum has launched episode two of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video. It is the second series of Everything You Need to Know, developed by The Drum to provide agency execs and brand marketers an easy into to the latest technologies, techniques and thinking in the industry. The second episode, Targeting Your Audience, covers targeting and the role data plays in content marketing, and explores how effective content marketing Read full story › Source: The Drum...