By Rebecca Stewart It’s time for creative agencies to get “messy” and reinvent traditional leadership roles in order to be more diverse, according to the findings of the Great British Diversity Experiment. But in reality, agencies are often under pressure to deliver solutions quickly and cheaply, so finding the right balance can be a challenge. Designed to prove that more dynamic teams yield better ideas – and ultimately better results for clients – the GBDE brought together over 20 diverse teams to respond to a hypothetical Tesco brief. The best-performing teams were found to be those where ideas had emerged from longer discussions and Read full story › Source: The Drum...
Read MoreBy John McCarthy Apple Music has secured the rights to arguably the most viral component CBS’s The Late Late Show With James Corden, the Carpool Karaoke, as it looks to incentivise more users to join its service. The music streaming service will distribute 16 episodes, one per week, to subscribers across the globe. The caveat is of course that the ever-charismatic James Corden will not host but instead serve as a creator and producer along with Late Late Show producer Ben Winston. Eddy Cue, Apple head of software and services, told the Hollywood Reporter: “We love music, and Carpool Karaoke celebrates it in a fun and Read full story › Source: The Drum...
Read MoreBy John Glenday Enterprising drug dealers in Rio de Janeiro are seeking to capitalise on next month’s Olympic Games by appropriating the events official logo and emblazoning it on packets of cocaine to seize the tourist market. In addition to displaying the five interlocking rings and ‘Rio 2016′ logo the packets also carry an ironic ‘not for use near children’ warning. News of the illicit marketing push filtered out following a drugs bust by local police in the Lapa bar district in which 93 packets of Cocaine sporting the logo were seized, alongside 28 bags of crack and ammunition. Other brands have also fallen victim to Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Ogilvy Vietnam has decided to give back two of its awards to Cannes Lions, after senior staff decided it was unfair as some of the work entered didn’t actually run in-market. The work was for Rhino Rescue Project, a campaign which has won at both the Cannes Lions and the APAC Effies, according to Mumbrella. It is not known whether its wins at other awards will also be voluntarily rescinded. A statement released by Ogilvy, said: “We determined that some elements of the campaign material created to support the NGO’s efforts to reduce Vietnamese consumer demand for rhino horns did Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Interpublic Group (IPG) agency Golin has replaced its chief executive Fred Cook with a ‘CEO Team’ comprising Jonathan Hughes, Matt Neale and Gary Rudnick. The three will share responsibilities and report into Cook, who will become chairman, and IPG’s chief financial officer Frank Mergenthaler. The unusual management shake-up has been dubbed ‘CEO+’ and will come into effect 1 January 2017. In a press release, Golin described the model as a way to “enable the coverage of much more ground than any one person could ever hope, inclusive of client relationships, new business development and employee engagement. Every client, employee, prospect and issue will Read full story › Source: The Drum...
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