Posts made in July, 2016

on Jul 27, 2016

By Katie Deighton Helen Lawrence, head of creative agency development at Twitter, advocates the lost art of organisation on social media, while the brand itself gears up to become the home of instant breaking news. Earlier this week, the platform’s chief marketing officer Leslie Berlan unveiled its new ‘See What’s Happening’ campaign, showcasing Twitter’s dedication to breaking news, sports and live events. However for agencies and brands with a campaign agenda in mind, Lawrence believes forward planning is key. “There’s an amazing section in analytics that’s got an events calendar,” she said. “You can look through the whole year and see right away Read full story › Source: The Drum...

on Jul 27, 2016

By Noel Young Former President Bill Clinton delivered a long, personal tale of his romance with Hillary which charmed the conference and did much to make the would -be first woman president seem much more human. “In the spring of 1971,” Mr. Clinton who is 69 , began, “I met a girl.” She was a law student at the time and Bill said he proposed three times – the first time on a visit to Britain – before she finally said yes in 1975. His tale stretched from their courtship to the birth of their daughter, Chelsea, and Read full story › Source: The Drum...

on Jul 27, 2016

By Charlotte McEleny Apple has seen a 33 per cent drop in revenue from Greater China year-on-year, according to its Q3 2016 results. The technology behemoth released its latest financial results yesterday, revealing that revenue globally declined 14.6 per cent to $42.36 billion from $49.6 billion a year earlier. Greater China helped drive some of this decline, over indexing on this drop as revenues fell by a third over the year. According to Tech in Asia, Apple CEO Tim Cook was asked about its investment in Chinese Uber rival Didi, to which he said it’d help the business learn more about China. Overall, Apple Read full story › Source: The Drum...

on Jul 27, 2016

By Doug Zanger Today, mobile agency Fetch, part of the Dentsu Aegis Network, officially celebrates the opening of their Los Angeles office. Announced last month, the office is being run by managing partner Rurairi McCuckin, formerly head of account strategy at Criteo, will oversee the agency’s client roster that includes Hulu and Apple Music. The agency has been successful in the US, with around 60 to 65 per cent of revenues coming from the market, and the new office will be in the burgeoning area of Playa Vista, west of Los Angeles. As has been their rallying position since inception, the agency Read full story › Source: The Drum...

on Jul 26, 2016

By Matt Spector A landmark moment in a landmark year, the Democrats face a tall rhetorical task this week. They seek to piece together a party that has cleaved – one faction toward movement-driven populism and the other rooted in centrist incrementalism – to answer the call of one of the most pivotal elections in a generation. The Democrats sought to emphatically trounce a Republican nominee who reflects the worst of a new, inward-facing nationalistic sensibility. Despite an extraordinarily and unusually audible crowd of hecklers, a cast of characters from the zeitgeist of American electoral politics and a few of the party’s most Read full story › Source: The Drum...