By DMN Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics. Read full story › Source: DM News...
Read MoreBy Adam Cohen-Aslatei The 2016 presidential race is one of the most polarizing in recent history. Candidates will need to work extra hard to woo independent voters, who now make up 43 percent of the electorate. One of the best ways to move the needle is to double down on digital video, specifically mobile video. Why this new modality? The answer lies in the fact that millennials, many of them independent voters, now make up America’s largest voting block. Additionally, we know this group spends more time on mobile than on any other information or entertainment platform. However, campaigns are less experienced Read full story › Source: The Drum...
Read MoreBy DMN Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them. Read full story › Source: DM News...
Read MoreBy Haley Velasco Twitch, a social video platform and community created for games, has partnered with Netflix to activate around the release of the supernatural thriller, “Stranger Things.” With a four hour live broadcast hosted on Twitch on July 14, which ended with eight minutes of the first episode, the collaboration resulted in “Twitch Plays Haunted Basement.” “As our team of Influencers played various games … in our 80’s-themed basement set, Twitch chat voted on creepy things to befall our unwitting victims – flying books, flickering lights, doors that would creak open to reveal sinister, singing, dead-eyed dolls only to slam shut Read full story › Source: The Drum...
Read MoreBy Catherine Turner With content marketing, knowing and targeting your audience is critical. Content marketers must ensure their communications are useful, informative or entertaining to readers and viewers – otherwise they won’t be read, or watched. Today, the role of data to discern a brand’s audience(s) and a wealth of digital channels are helping marketers realise the power of content – little wonder budgets are growing at an estimated 25 per cent a year, according to the Content Marketing Association (CMA). But as with any fast-growing trend it can be hard to know how to get the most out of your budgets. Ben Pheloung, head of Read full story › Source: The Drum...
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