By Stephen Waddington A story about cake and internal agency communication. Technology is easy, changing behaviour is much harder. I reached a personal milestone last week. The moment passed without any great celebration but it was important nonetheless. London was stunning in the heat of July as I travelled back and forth across the city on foot, by bike and riverboat. My Thursday consisted of a mix of client meetings, mentoring, writing and a couple of social catch-ups. I spent about half my time at my desk, the other half darting in and out of coffee shops to get my fix of caffeine, Wi-Fi and cake. Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Sir Philip Green is on the defensive after a damning investigation by MPs into his sale of BHS and its subsequent demise dubbed him the “unacceptable face of capitalism”. While the damage done to his reputation is not likely to fade fast, the impact it has on the Arcadia Group brands – such as Topshop and Miss Selfridge – will be minimal (if anything at all). The billionaire’s public dressing down came on Monday (25 July) after MPs on the work and pensions select committee and the business, innovation and skills (BIS) committee released their report into the failures Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Increasingly, CMOs are pushing forward with larger marketing budgets and there is increased optimism in overall for marketers according to a recent report. In a recent infographic that outlines the responses of 500 CMOs and senior marketing executives, 86 per cent of them agreed that they expect to own the end-to-end customer experience by 2020. While nearly all of those surveyed said that they are planning to be ‘customer experience’ leaders, 43 per cent also claimed to be customer acquisition leaders and 41 per cent said they were revenue growth leaders as well. Those surveyed Read full story › Source: The Drum...
Read MoreBy Henner Herwig Jürgens Last week, ProSieben launched the ‘Galileo VR Woche’ (Galileo VR Week) in which the German broadcaster released some of the science magazine’s stories in 360°. So sieht eine VR-Studioführung mit Aiman aus. In der App (ios, android, oculus) könnt ihr sie in VR gucken.https://t.co/hCyDq9eWBj — Galileo (@GalileoLIVE) July 19, 2016 All of the VR clips can be accessed via “Galileo’s” website, the “Galileo” app for Android and iOS devices or the dedicated app for the Gear VR from the Oculus Store. As a part of the special programming week, ProSieben shot Read full story › Source: The Drum...
Read MoreBy Tom Dougherty Last week, William Hill made an announcement that, after 31 years with the company, and two years as chief executive, it had ‘ousted’ James Henderson. The reason? Because he failed to capitalise on a growing online betting market. A slightly sweeping statement I admit, especially when William Hill has announced it’s experimenting with VR to reinvigorate sports betting and aims to develop ‘ten new innovations a year‘. This certainly seems like a strategy focused on using the latest technology and developing online innovations to drive a closer relationship with customers. So why are the dots Read full story › Source: The Drum...
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