Posts made in July, 2016

on Jul 26, 2016

By Michael Feeley Contura, a leading European manufacturer of wood burning stoves, has appointed Rooster PR, marking the first time the brand has engaged external PR support since its launch in the UK in 2008. Rooster’s brief is to develop and implement an integrated PR and social media campaign to drive awareness of the brand, its extensive product range and the benefits of wood burning stoves among UK media and consumers. Messaging will focus on positioning Contura as a premium yet affordable product, providing inspiration for consumers to enhance their with homes award winning, timeless Swedish design. The campaign also aims to emphasise Contura stoves’ Read full story › Source: The Drum...

on Jul 26, 2016

By Michael Feeley One of the UK’s largest auto-enrolment pension providers Now: Pensions has appointed TVC Group to create the brand’s first advertising campaign, including a TV advert to go live in September. Auto enrolment legislation has been designed to encourage a retirement savings culture in the UK. This new legislation requires all employers to automatically enrol some or all members of their workforce (depending on age and salary level) into a pension scheme that meets certain minimum standards. The new advert features reality TV star Stacey Solomon and aims to clarify some of the jargon associated with pensions. Amy Mankelow, director of communications at Read full story › Source: The Drum...

on Jul 26, 2016

By Jessica Goodfellow The Financial Times has appointed Daniel Dombey as its dedicated Brexit editor to strengthen its coverage of Britain’s exit from the European Union following a spike in subscriptions post-referendum. Dombey will continue in his role as global economy news producer, taking up the additional responsibility of coordinating the FT’s Brexit coverage, managing resources and overseeing content output across all channels. Meanwhile Alan Beattie, lead writer based in London, will relocate to Brussels in August to boost its presence in the European centre. In May Alex Barker was named as the FT’s Brussels bureau chief having spent the last five years in Read full story › Source: The Drum...

on Jul 26, 2016

By Natalie Mortimer Italian beer brand Birra Moretti has launched its first ever campaign in the UK as it looks to build on a crest of growth that has seen sales of the Heineken-owned beer grow by 50 per cent over the last five years. The ‘Moretti, Italian for What Matters’ campaign kicked off last week and is focussed on friends or colleagues getting together to enjoy drinking the drink together. Running predominantly across social and digital channels, the campaign consists of four creatives including encouraging consumers to ‘share a boxset’ of Moretti over sitting inside watching TV. The brand last week revived Read full story › Source: The Drum...

on Jul 26, 2016

By Rebecca Stewart What is a micro-influencer, and where did the term come from? Cass Gowing of AllSaints is the latest guest on The Drum’s Social Buzz sofa as she sits down to discuss these questions. Touching on the way the retailer counts on consumers with small social followings to help spread AllSaints’ marketing message to family and friends, Gowing said: “I think that we’ve definitely reached a saturation point with influencers. People definitely aren’t stupid, they know that posts are being paid for now.” “When you’ve got Kim Kardashian posing with her teeth whitener, you know, people aren’t thinking ‘she just really loves Read full story › Source: The Drum...