Posts made in July, 2016

on Jul 26, 2016

By Rebecca Stewart Manifest London and Manifest New York will now be fully controlled by Manifest founder Alex Myres, following a deal that has seen him become the sole owner of both companies. To support the contract, which has seen minority shareholders Nev Ridley and Shaun Beaumont sell their stakes in the business for an undisclosed sum, a new organisation dubbed Manifest Group has been created. Both companies will sit under the group’s umbrella, while sister agency Manifest Communications – equally owned by Ridley and Beaumont will breakaway and rebrand as Ilk. Ilk employs 36 staff across Leeds and Manchester, and the change of name coincides Read full story › Source: The Drum...

on Jul 26, 2016

By Tony Connelly Sky Sports has secured the rights to the Chinese Super League in a deal that will see the broadcaster show live matches from the Ping An Chinese Football Association Super League (CSL) over the course of the next three seasons. The first match to be shown as part of the new partnership will be on Saturday 30 July when the Shanghai Shenhua face Jiangsu Suning. The decision to start showing football from the league is unsurprising given the huge sums of money now flowing through the sport in China. This has subsequently attracted a number of high-profile names to the Read full story › Source: The Drum...

on Jul 26, 2016

By John McCarthy Bookmaker Paddy Power has continued its campaign against Russia with a new Olympics promotion offering a retry on bets where British or Irish athletes lose out to Russians, following the IOC doping scandal. Following on from last week’s supposed medal amnesty for drug cheat athletes outside the Russian embassy, the group is offering more than condolences to bettors pipped at the post by athletes from the Motherland. Despite widespread evidence of state-sponsored doping over a period of four years, in research provided by the World Anti-Doping Agency, the IOC ruled that Russian athletes be allowed to attend the Read full story › Source: The Drum...

on Jul 26, 2016

By Rebecca Stewart Restaurant chain Legal Sea Foods has come under fire for a “sexist” print ad it ran in the Boston Globe calling Democrat nominee Hillary Clinton a ‘cold fish’. The New England-based company stumped up for a full page campaign running under the slogan #FeelTheBerk in reference to Bernie Sander’s political mantra and playing on the name of its chief executive Roger Berkowitz, but was soon called out on Twitter for its seemingly misogynistic implications. ‘We Have a Term for Cold Fish. Sushi,’ noted the creative, adding: ‘Berkowitz for President. #FeelTheBerk.’ Some disconcerted Twitter users, however, hijacked the hashtag to show they didn’t find Read full story › Source: The Drum...

on Jul 26, 2016

By Jennifer Faull Tesco will soon introduce a health and well-being ‘store in store’ format thanks to a tie-up with retailer Holland & Barrett. The supermarket is looking to bring more third-party retailers into its larger stores after finding that shoppers are keen to combine their grocery shopping with that at other well-known brands. It’s the same insight that led Sainsbury’s to buy Argos earlier this year. But, Tesco is looking to go down a less complicated route by forging a partnerships and this deal with Holland & Barrett will see it focus on ‘health and wellbeing’ as a concept in a number or Read full story › Source: The Drum...