Posts made in July, 2016

on Jul 26, 2016

By Charlotte McEleny Chang Beer has expanded its relationship with Iris to include Singapore, as well as activity in the US and UK, as it looks to translate its Thai provenance abroad. Having worked with Chang Beer in Thailand and Australia, Iris Singapore has now created a campaign that aims to translate some of the things Thailand is well known for, such as food and culture, elsewhere. The ‘Chang Sensory Trails’ campaign will kick off in Singapore before heading to the UK and US and will be centered on an event to show off the best cooking, street art and music from Thailand, creating a Read full story › Source: The Drum...

on Jul 26, 2016

By John Glenday Apple has reportedly brought its former senior vice president of technologies out of retirement to head up its automated car initiative, according to the Wall Street Journal. Bob Mansfield will lead the secretive ‘Project Titan’ team as they aim to get a driverless vehicle on the road as Apple seeks to beat Google to the punch amidst reports that the project may be struggling as an estimated roll out date slips from 2020 to 2021. As an Apple veteran from its Steve Jobs heyday, Mansfield led the development of iconic products such as the MacBook Air, iPad and iMac. Apple has yet to Read full story › Source: The Drum...

on Jul 26, 2016

By John McCarthy Indian etailer Flipkart has secured apparel group Jabong in a discounted deal through its Myntra unit that looks set to bolster its product diversity and bring under its wing, a new prospectus of customers. Flipkart, founded in 2007, is a homegrown ecommerce giant and is looking to combat foreign intrusion from both Amazon and Alibaba, reportedly beating rival Snapdeal to the $70m acquisition. Global Fashion Group has been trying to sell Jabong for a year as its value collapsed despite matching the sales of competitor Myntra. It is set to finalise the all-cash deal by Q3 2016. Binny Bansal, the chief executive and Read full story › Source: The Drum...

on Jul 26, 2016

By Jessica Goodfellow Archant is preparing its fourth and maybe final issue of the New European this week, with executives deciding today (26 July) if the paper will extend its initial four-week run. The first issue sold over 40,000 copies at a premium price point of £2, which some media experts suggested would be the paper’s downfall. Interestingly, Archant did not spend big on market research, advertising, staffing or agency recruitment, and put a £10,000 cap on marketing. The paper went from concept to consumer in nine days. “To the people who said the price point was too much, 40,000 people disagree Read full story › Source: The Drum...

on Jul 26, 2016

By Jenny Cleeton Fiat 500 has scored the top spot this week with the help of British musician Tieks, bumping Boots’ No7 ad down to second place. The London-based singer’s track provides an upbeat tune for the brand’s ‘Fresh’ campaign, a 20-second ad which premiers the dainty vehicle in red and yellow comparing the model’s colour palette to the freshness of a flower or a lemon. There’s also some newcomers this week as late British rock legend David Bowie helps Heathrow airport score fifth place, while Ethan and The Reformation come in at number eight thanks to their toe-tapping rock score behind Wellman’s campaign. Read full story › Source: The Drum...