Posts made in July, 2016

on Jul 26, 2016

By John Glenday This morning’s bulletin makes grim reading for O2 which has seen the loss of customer data. We also look at a proposed new Facebook base in San Francisco and a Russian take on Pokemon Go. Business Insider kicks things off with reports that Facebook is considering opening an office in San Francisco to save employees from a tortuous commute to Menlo Park. Until now Mark Zuckerberg had been keen to keep employees together but is now looking for ‘hundreds of thousands of sq/ft downtown. The BBC covers a dark day for O2 with suggestions that confidential customer Read full story › Source: The Drum...

on Jul 26, 2016

By John McCarthy GroupM is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally. As brand safety officer, Montgomery, also executive vice president, will work to ensure “the highest standards for digital advertising viewability, third-party audience verification, and anti-piracy controls”. He will work with digital advertising and media trading experts at Mindshare, MEC, MediaCom, Maxus, Essence, Xaxis and scores of regional companies to create a set of global safety standards to clean up ads across the board. He reports to Rob Norman, global chief digital officer. On the appointment, Norman said: Read full story › Source: The Drum...

on Jul 26, 2016

By Seb Joseph Twitter’s efforts to bring more people to its platform by streaming live sports just got faster after it agreed to live-stream weekly out-of-market games from both its national baseball and hockey leagues alongside a nightly sports highlight show it will produce. It means both logged-in and logged-out users in North America will be able to watch those Major League Baseball (MJB) and National League Hockey (NHL) games that won’t be shown on other broadcast and cable networks in their local market, with a schedule set for later this year. Worldwide users will be able to access the MLB games, Read full story › Source: The Drum...

on Jul 26, 2016

By Katie Deighton Aaron Sherinian, the chief marketing and communications officer for the United Nations, has warned brands that they can no longer stay silent on global social issues if they want to retain a consumer following borne out of brand love. Sherinian, who has previously held posts at the Millennium Challenge Corporation and as a foreign service officer at the U.S. Department of State, told The Drum that younger consumers are now demanding that brands start taking action to address issues related to sustainability. “Silence on social issues could be the kiss of death for brands, especially [if you look at] the Read full story › Source: The Drum...

on Jul 26, 2016

By Charlotte McEleny DDB Singapore has created a campaign for the Ministry of Communications and Information in Singapore to help make retirement planning more appealing to its citizens. The campaign used famous Singaporeans and turns them into a their animal alter ego to explain the benefits of planning for retirement, with the aim of making the topic a lot more entertaining and palatable. The quirky campaign is a reaction to reports that suggest that Singaporeans are spending less time planning for the later stages of life, so the government is taking a proactive approach to ensure this doesn’t leave problems in the future. The spots feature Read full story › Source: The Drum...