By Rebecca Stewart Creative duo Josefine Lindmark and Sam Whigham are joining Above + Beyond from VCCP. The pair, who met three years ago while working on VCCP’s ‘Be More Dog’ campaign for O2 will report to the young agency’s executive creative director and founder, Dave Billing. This hire comes on the back of the consultancy’s appointment of former McCann London head of account management, Tom Bedwell, to the role of client services director and Zaid Al-Zaidy, as partner and chief executive. Lindmark kicked off her career at Fallon where she created work for both Cadbury and Skoda. At VCCP, she worked across a Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays. Initial talks are understood to have begun in May with the Premier League handling the media review directly. A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close it is understood that this will now take place in January. Hearst Magazines UK, the publisher of Good Housekeeping, Read full story › Source: The Drum...
Read MoreBy Staff Writer Hilton Worldwide has handed its £9m social and content account to BMB. The appointment was made without a pitch and sees the creative shop tasked with developing and managing all the social media and content strategies for the hotel chain’s brands. This means the agency will work across the EMEA region, spanning Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton. All work is focused on building the profile of the Hilton brand among younger audiences. Owen Farrington, head of social and digital content at BMB, said: “Hilton Worldwide has a phenomenal presence in the global travel and Read full story › Source: The Drum...
Read MoreBy Michael Feeley Pensions advice specialist Portafina has appointed Leeds-based Jaywing PR to handle consumer and trade focused PR, plus social consultancy. Portafina serves over 11,000 clients in the UK, offering advice on money, pension and ISA plans. Jaywing PR will be responsible for driving consumer awareness through national, regional and lifestyle media coverage and further establishing Portafina’s reputation with key trade publications, with activity already underway. Jamie Smith-Thompson, managing director at Portafina, said: “Jaywing PR understands the importance of driving awareness and clients to our door via engaging, news-agenda inspired PR activity, and has the consumer media relationships to create an impact. Read full story › Source: The Drum...
Read MoreBy Naomi Taylor With more people than ever avoiding the high-pressure of a car dealership environment, how does a brand communicate its key product features? Three in five car buyers are turning to digital – now researching on YouTube for their next car, with many watching ‘car tour videos’. However, the majority of this content is very technical and difficult to understand. Gravity Thinking, digital communications agency based in London, created a film for Hyundai to heighten the ‘car tour’ experience online. Albert Einstein once said, “If you can’t explain it to a six year old, you don’t understand it yourself”. This became the basis Read full story › Source: The Drum...
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